Social Media & Marketing Executive

JustTip; England; On-site; GBP 25,000 - 35,000; Full time

Benefits offered by this job

Creative freedom

Opportunity for growth

Collaborative environment

Job summary

A leading fintech company in the UK is looking for a Social Media & Marketing Executive to drive creative campaigns and manage day-to-day social media presence. The ideal candidate has 1-3 years in social media or marketing, strong copywriting skills, and experience creating engaging content, especially in short-form video. This role offers genuine creative freedom in a high-impact position with growth potential as the marketing function expands. Collaborate with an energetic team to shape the brand voice in the fast-evolving hospitality sector.

Qualifications

• 1–3 years’ experience in social media or marketing roles.
• Experience creating engaging short-form video content.
• Self-starter, capable of working independently.

Responsibilities

• Create and manage social media content across platforms.
• Support execution of marketing campaigns.
• Monitor performance and respond to audience engagement.

Skills

Strong copywriting skills

Content creation for social media

Organizational skills

Creative thinking

Comfortable on camera

Tools

HubSpot

Canva

Meta Business Suite

Adobe

Figma

Job description

JustTip is an embedded platform for tipping, payments, and tax management built for hospitality businesses and their payment providers, helping them navigate the growing complexity of gratuities in a cashless, regulation-driven market.

In the UK, the Employment (Allocation of Tips) Act now mandates full transparency and fair allocation of tips and service charges. Non-compliance can result in liabilities of up to £5,000 per employee, making manual and opaque processes no longer viable.

JustTip automates the collection, distribution, and reporting of tips and service charges via our Tronc software - reducing payroll tax risk, ensuring legal compliance, and helping operators improve trust, retention, and operational efficiency.

With 380% YoY growth, we support 18,000+ staff across 750+ hospitality businesses and are integrated with leading payment providers. We’re building the infrastructure for a £63BN tipping economy that is rapidly being reshaped by regulation and digital payments. As we continue to scale across the UK, we’re looking for a high-performing Social Media & Marketing Executive.

The Role

We’re looking for a creative, ideas-first marketer who can come up with bold, unconventional marketing ideas and then turn them into real, executed campaigns, while owning our day-to-day social presence and growth.

This role blends content creation, community management, performance tracking and growth with hands‑on support across campaigns, events, partnerships and strategy. It’s ideal for someone who enjoys both creativity and execution, and wants to grow with a scaling brand.

Key Responsibilities

Social Media (Primary Focus)

• Come up with original, attention-grabbing marketing ideas that cut through noise
• Pitch ideas confidently to leadership and iterate based on feedback.
• Turn ideas into practical execution plans with timelines and deliverables
• Own and manage daily posting across LinkedIn, Instagram, TikTok and X
• Build strategies for social media growth along with the current marketing team
• Plan and maintain a content calendar aligned to campaigns, launches and sales priorities
• Create engaging short‑form content (video, graphics, captions, stories)
• Write on‑brand copy tailored to each platform and audience
• Monitor comments, DMs and mentions, responding in a timely and professional way
• Track performance and report on reach, engagement and follower growth
• Spot trends and opportunities

Day‑to‑Day Marketing Support

• Support the execution of marketing campaigns from concept to delivery
• Help maintain brand consistency across all channels

What We’re Looking For

• 1–3 years’ experience in social media or marketing roles
• Strong copywriting skills with attention to tone and detail
• Confident creating content for social (especially short‑form video)
• Highly organised and comfortable managing multiple tasks at once
• Self‑starter who can work independently and take ownership
• Comfortable being on camera and directing others on content
• Out of the box thinker, ready to try new challenges

Ideal

• Experience in B2B, SaaS, fintech or hospitality
• Familiarity with tools like HubSpot, Canva, Meta Business Suite, Adobe, Figma or similar
• Basic understanding of paid social or email marketing

What Success Looks Like

• Consistent, high‑quality social output that supports brand and sales goals
• Growing engagement and reach across key platforms
• Marketing campaigns delivered on time and to a high standard
• Strong collaboration with sales and leadership teams

Why Join Us

• Real creative freedom, ideas and feedback are encouraged, not shut down
• Work with a fast‑growing, innovative product in hospitality and fintech
• High visibility role with real ownership and impact
• Grow with the Brand with plenty of room to grow as the marketing function scales
• Opportunity to shape brand voice and see day‑to‑day impact of your work
• Young, energetic team of professionals with a collaborative, ambitious mindset

Seniority level: Entry level

Employment type: Full‑time

Job function: Marketing and Sales