Senior Marketing Executive

Toca.io; Reading; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Hybrid work model

Flexible hours

Casual dress code

Health cover option

Job summary

Toca.io in Reading, UK is seeking a Senior Marketing Executive to lead content strategy, drive campaigns, and elevate our brand presence. You will own content creation, manage LinkedIn, case studies, white papers, and collaborate with partners.

This role offers flexible hours, a minimum 3 days/week in-office, and a dynamic startup culture that values ownership, creativity, and collaboration. If you thrive on building engaging campaigns and delivering measurable results, we want to hear from you.

Qualifications

• Proven experience in content or digital marketing with measurable results.
• Strong social and email marketing capabilities.
• Excellent copywriting, editing, and storytelling skills.
• Technical aptitude with CMS and basic SEO best practices.
• Demonstrated project management skills with the ability to run campaigns end-to-end.

Responsibilities

• Develop and execute a content marketing strategy aligned with brand and business goals.
• Identify industry topics and trends to engage target audiences.
• Lead marketing campaigns from concept to execution with regular team updates.
• Craft weekly LinkedIn posts, articles, and updates to build brand authority.
• Produce case studies, whitepapers, graphics and video content with internal and external partners.
• Edit and proofread all written material for tone, accuracy, and clarity.
• Monitor content performance metrics and adjust strategies accordingly.
• Maintain and update the company website for current, SEO-friendly content.

Skills

Content marketing

Social strategy

Copywriting

Email campaigns

CMS

SEO basics

Project management

Campaign analytics

Event presence

Tools

CMS

Job description

Location: Reading, UK (Minimum 3 days/week hybrid; initial 3-month onboarding fully in-office)

Employment Type: Full-Time (Flexible hours considered / Open to returning professionals)

We are seeking a creative, proactive, and commercially minded Senior Marketing Executive to lead our marketing initiatives, drive content strategy, and elevate our brand presence.

In this role, you will be the driving force behind our campaigns: crafting compelling articles, developing case studies, white papers, managing our website, and collaborating with external media companies and internal partners. If you thrive on taking ownership, building engaging campaigns, and bringing fresh, creative ideas to life, we want to hear from you.

Key Responsibilities:

• Develop and execute a comprehensive content marketing strategy that aligns with our brand and overall business goals.
• Identify key industry topics, trends, and themes that resonate with our target audience.
• Lead marketing campaigns from concept to execution, keeping the internal team informed through regular marketing catch-ups.
• LinkedIn: Craft high-quality weekly posts, articles, and updates that build brand authority and drive engagement.
• Collateral: Partner with clients, media companies, and internal subject matter experts to produce impactful case studies, whitepapers, graphics and video content.
• Quality Control: Rigorously edit and proofread all written material to ensure flawless tone, accuracy, and clarity.
• Monitor and analyse content performance metrics to refine strategy and drive continuous improvement.
• Website Management: Maintain and update the company website to ensure content is current, accurate, SEO-optimised, and visually aligned with active campaigns.

Partner Marketing & Event Presence:

• Collaborate with external partners to build and execute high-impact joint marketing campaigns.
• Manage partner communications, ensuring marketing assets are delivered seamlessly and on schedule.
• Where needed, confidently represent the company at industry conferences and events, engaging directly with prospective and existing customers whilst creating engaging, real-time event content.

Experience & Qualifications

• Proven Experience: A track record in content or digital marketing, with a portfolio of successful campaigns that drove clear, measurable results.
• Social & Email Expertise: Deep understanding of LinkedIn strategy alongside experience designing and compiling email marketing campaigns.
• Copywriting: Exceptional writing, editing, and storytelling skills.
• Technical Aptitude: Experience with Content Management Systems (CMS) and a basic understanding of SEO best practices.
• Project Management: Strong organisational skills with a proven ability to manage projects independently from start to finish.

The Ideal Candidate:

We are seeking a driven and self-motivated professional who isn't afraid to take ownership, keep projects moving, and lead regular team updates. An articulate communicator who enjoys presenting to colleagues and engaging directly with prospective clients at events. Highly detail-oriented across all written and visual media, you carry a curious nature that drives you to continuously learn and master complex subject matter.

Above all, you possess the perfect blend of autonomous drive and collaborative spirit, making you an asset both individually and within a wider team environment.

• Office & Hybrid Setup: Our office is within The Blade, a five minute walk from Reading station. The role starts with 3 months fully in-office, transitioning to a flexible hybrid model (minimum 3 days/week in the office).
• Flexible Working: We prioritise finding the right person for our team. We are happy to discuss flexible hours or adjusted schedules across a 3- or 5-day week (ideal for parents returning to the workforce).
• Culture & Perks: Prime town-centre office facilities at The Blade with flexible work spaces, relaxed atmosphere with a casual dress code. Employee Health cover or an optional cash alternative. Vibrant, collaborative team culture with regular team socials.

As a high growth startup, we offer a fast-paced and supportive environment with lots of challenges and opportunities. We are committed to our core values and are looking for people who exhibit these traits, which are Ownership, Positivity, Service and Agility. It is important to us that everyone at Toca feels part of the team, enjoys what they do and has fun doing it! We ensure that everyone has a voice and a clear path to success. Our culture is critical to us!

We are an equal opportunity employer and truly value diversity. It is that diversity that helps us create awesome products, culture and a great place to work. We do not discriminate against any person, employee or applicant because of race, creed, colour, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, marital status, pregnancy or related condition, or any other basis protected by law.

*Applicants must have the right to work and reside in the UK, with the ability to easily commute to our Reading office for our minimum 3 days per week hybrid setup.