Social Media Manager - TikTok Shop (Third Party Associate)

TikTok Inc.; Greater London; On-site; GBP 35,000 - 52,000; Full time

Job summary

TikTok Shop UK is seeking a proactive Social Media Manager to support owned social channels and marketing campaigns. You will plan and execute engaging content, coordinate with Marketing, Creative, Creator, Commercial and Agency teams, and ensure campaigns move smoothly from planning to launch.

With 2+ years in social media or digital marketing, you will drive brand awareness, community engagement and performance across TikTok and other platforms, while staying ahead of trends.

Qualifications

• Over 2 years of experience in social media, digital marketing, content marketing, or a related field.
• Strong understanding of TikTok and major social platforms.
• Proven experience managing social media campaigns and coordinating multiple stakeholders.
• Excellent project management, organisational, and communication skills.
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Support the planning and execution of TikTok Shop UK's owned social media campaigns across key marketing moments.
• Manage social media content calendars, publishing schedules, and campaign timelines.
• Coordinate with internal teams, creators, agencies, and designers to deliver high-quality content on time.
• Assist in developing and localising social media content for campaigns, product launches, and seasonal events.
• Monitor content performance, track key metrics, and prepare campaign reports with actionable insights.
• Manage marketing assets and ensure timely delivery of campaign materials.
• Stay up to date with TikTok trends, platform features, and competitor activities to identify content opportunities.
• Support day-to-day social media operations and cross-functional project coordination.

Skills

TikTok platform knowledge

Campaign coordination

Project management

Communication skills

Detail oriented

Experience with creators/agencies

Microsoft Office/Google Workspace

Job description

Responsibilities

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

About the Role

We are looking for proactive and creative Social Media Manager to support TikTok Shop UK's owned social media channels and marketing campaigns. In this role, you will help plan and execute engaging social content, coordinate cross-functional stakeholders, and ensure campaigns are delivered seamlessly from planning to launch. You will work closely with Marketing, Creative, Creator, Commercial, and Agency teams to drive brand awareness, community engagement, and campaign performance across TikTok and other social platforms.

Responsibilities

• Support the planning and execution of TikTok Shop UK's owned social media campaigns across key marketing moments.
• Manage social media content calendars, publishing schedules, and campaign timelines.
• Coordinate with internal teams, creators, agencies, and designers to deliver high-quality content on time.
• Assist in developing and localising social media content for campaigns, product launches, and seasonal events.
• Monitor content performance, track key metrics, and prepare campaign reports with actionable insights.
• Manage marketing assets and ensure timely delivery of campaign materials.
• Stay up to date with TikTok trends, platform features, and competitor activities to identify content opportunities.
• Support day-to-day social media operations and cross-functional project coordination.

Qualifications

Minimum Qualifications

• Over 2 years of experience in social media, digital marketing, content marketing, or a related field.
• Strong understanding of TikTok and major social media platforms.
• Proven experience managing social media campaigns and coordinating multiple stakeholders.
• Excellent project management, organisational, and communication skills.
• Strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.
• Experience working with creators, agencies, or influencer marketing is preferred.
• Analytical mindset with experience tracking campaign performance and translating insights into recommendations.

Preferred Qualification

• Proficiency in Microsoft Office/Google Workspace; experience with social media management or analytics tools is a plus.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.