TikTok Shop - Creator Operations Manager

TikTok; Greater London; On-site; GBP 85,000 - 120,000; Full time

Job summary

TikTok Shop UK is seeking a Creator Operations Manager in London to lead a portfolio of top-tier and mid-tier creators, driving GMV growth and content productivity through tailored operational strategies. You will analyse creator performance and market trends, collaborate with category, seller and product teams, and scale partnerships to deliver incremental GMV while maintaining strong creator engagement.

The role also requires excellent communication and a proactive mindset in a fast-paced tech

Qualifications

• 3+ years of experience in creator operations, influencer marketing, e-commerce, or content operations; LIVE experience is a plus.
• Strong understanding of the UK creator ecosystem, including local creators, influencer agencies, and social commerce trends.
• Proven experience in managing and growing creator portfolios with commercial results.
• Strong analytical, commercial, and problem-solving skills, with the ability to translate data insights into actionable strategies and measurable outcomes.
• Excellent communication and stakeholder management skills, a proactive mindset, and the ability to thrive in a fast-paced environment. Fluent English is required.

Responsibilities

• Creator Portfolio Management: Manage and grow a portfolio of top-tier and mid-tier creators on TikTok Shop UK, driving GMV growth, creator engagement, content productivity, and long-term creator development through tailored operational strategies.
• Data-Driven Growth: Analyse creator performance and market trends to identify growth opportunities. Develop and execute initiatives across product selection, content strategy, creator campaigns, and incentives to improve content supply and e-commerce performance.
• Creator Ecosystem Development: Build a strong understanding of the UK creator ecosystem, proactively identify high-potential creators, and develop scalable playbooks and best practices to drive creator acquisition, activation, and growth.
• Cross-Functional Collaboration: Work closely with category, seller, product etc teams, as well as brands and influencer agencies, to deliver creator growth initiatives, facilitate brand-creator collaborations, and drive incremental GMV.

Skills

Creator operations

Influencer marketing

E-commerce

Content operations

UK creator ecosystem

Data-driven growth

Communication & stakeholder management

English fluency

Job description

TikTok Shop - Creator Operations Manager

Location:

London

Employment Type:

Regular

Job Code:

A147470A

Responsibilities

• Creator Portfolio Management: Manage and grow a portfolio of top-tier and mid-tier creators on TikTok Shop UK, driving GMV growth, creator engagement, content productivity, and long-term creator development through tailored operational strategies.
• Data-Driven Growth: Analyse creator performance and market trends to identify growth opportunities. Develop and execute initiatives across product selection, content strategy, creator campaigns, and incentives to improve content supply and e-commerce performance.
• Creator Ecosystem Development: Build a strong understanding of the UK creator ecosystem, proactively identify high-potential creators, and develop scalable playbooks and best practices to drive creator acquisition, activation, and growth.
• Cross-Functional Collaboration: Work closely with category, seller, product etc teams, as well as brands and influencer agencies, to deliver creator growth initiatives, facilitate brand-creator collaborations, and drive incremental GMV.

Minimum Qualifications

• 3+ years of experience in creator operations, influencer marketing, e-commerce, or content operations, LIVE experience is a plus.
• Strong understanding of the UK creator ecosystem, including local creators, influencer agencies, and social commerce trends. Direct experience working with UK creators or agencies is highly preferred.
• Proven experience in managing and growing creator portfolios, ideally covering both top-tier and mid-tier creators, with a track record of driving commercial results.
• Strong analytical, commercial, and problem-solving skills, with the ability to translate data insights into actionable strategies and measurable outcomes.
• Excellent communication and stakeholder management skills, a proactive mindset, and the ability to thrive in a fast-paced environment. Fluent English is required.

Preferred Qualifications

• In-depth understanding of the UK creator economy and TikTok ecosystem; existing relationships with UK creator agencies a strong plus.
• Prior experience scaling agency networks (recruitment + incubation + retention) at a content platform or marketplace.
• Strong communication skills across audiences — from agency principals to internal leadership.
• Comfort with both strategic narrative-building and operational rigor.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breaks for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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