Social Media Manager (North)

Malmaison Hotel du Vin; Manchester; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading hospitality brand is seeking a Social Media Manager to oversee organic content across its hotels in North England. This hybrid role involves regular travel to properties and creating engaging platform-native content that aligns with brand strategies. The ideal candidate possesses strong social media skills, creativity, and a passion for storytelling in hospitality. Competitive salary and benefits offered.

Benefits

Heavily discounted staff room rates

Discounted friends and family room rates

35% off dining at Brasseries and Bistros

Fully funded apprenticeship programs

High street discounts

Cycle to work scheme

Referral scheme up to £1,500

Employee Assistance Programme

Responsibilities

• Own the social content strategy and calendar for the region.
• Plan capture, edit and post original content across multiple platforms.
• React to trends and opportunities in real-time.
• Partner with hotel teams to capture local content.
• Maintain consistent tone and visual identity across posts.
• Support influencer activity on a regional basis.
• Use tools to track performance and report insights.
• Stay updated on platform changes and competitor activity.

Skills

Working knowledge of organic and paid social

Experience managing social content for hospitality brands

Confidence using social scheduling tools

Platform-native knowledge of Instagram and TikTok

Skilled at filming and editing on mobile apps

Strong communicator with relationship-building skills

Self-motivated and independent worker

Organizational skills and attention to detail

Comfortable with travel within the region

Tools

Brandwatch

Sprout Social

Sprinklr

Hootsuite

Job description

Job Title : Social Media Manager North Malmaison & Hotel du Vin

Salary : Competitive Salary & Benefits

Location : Flexible on location across North of England Hybrid with regular travel to hotels

With 37 inspiring lifestyle hotels across the UK Malmaison & Hotel du Vin offer unparalleled sophistication tailored service and authentic experiences. Each of our properties tells a unique story combining timeless elegance with modern luxury.

We are looking for a regional Social Media Manager to lead organic channel content across a portfolio of our hotels at Malmaison and Hotel du Vin in the North of England & Scotland. This is a hands‑on field‑based role focused on capturing and creating platform‑native content that showcases each hotel’s character, drives engagement and supports commercial objectives.

You’ll be out regularly in our properties building relationships with hotel teams and surfacing content opportunities that reflect what guests love about our brands. You’ll collaborate with the PR & Social Lead and the wider marketing team to keep content aligned to tone, calendar and campaigns while maintaining a strong sense of regional relevance.

This is a great role for someone confident with both the camera and the caption, someone passionate about hospitality obsessed with social trends and can turn what’s happening on the ground into stories people want to watch and share.

What you’ll be doing as Social Media Manager

• Own the social content strategy and calendar for your region aligned with the overarching brand(s) strategy.
• Plan capture, edit and post original content across Instagram, TikTok, Facebook and other relevant channels.
• React to trends and opportunities in real‑time identifying ways to make our hotels part of the wider cultural conversation.
• Partner with hotel teams to capture local content, support events and surface unique stories.
• Maintain a consistent tone and visual identity across all posts reflecting the distinctive styles of Malmaison and Hotel du Vin.
• Support influencer activity on a regional basis in collaboration with the PR & Social Lead.
• Use scheduling and monitoring tools to track performance and engagement reporting insights back into the wider team.
• Stay on top of platform changes, content trends and competitor activity bringing fresh ideas to the table.

Qualifications & Experience

• Working knowledge of both organic and paid social.
• Proven experience managing and creating social content for a lifestyle hospitality or guest‑facing consumer brand.
• Confident using social scheduling and analytics tools such as Brandwatch, Sprout Social, Sprinklr or Hootsuite.
• Platform‑native knowledge of Instagram, Pinterest, YouTube, Facebook and TikTok with a strong grasp of content formats and algorithm trends.
• Skilled at filming and editing on mobile apps with a good eye for framing, pacing and narrative.
• Clear communicator with the ability to build relationships across different hotel teams and departments.
• Self‑motivated and able to work independently while staying connected to the central team.
• Strong organisational skills and attention to detail with the ability to meet deadlines in a fast‑paced environment.
• Comfortable travelling regularly within your region to stay close to what’s happening on site.

Benefits

• Heavily discounted Staff Room Rates at Malmaison & Hotel du Vin from £65 per night.
• Discounted Friends and Family Room Rate with 50% best available rate.
• 35% off your bill when you dine in our Brasseries and Bistros.
• Fully funded Apprenticeship programmes that support you in developing your career.
• High Street Discounts on a range of high street shops, experiences and holidays.
• Cycle to Work scheme – save up to 40% on a wide range of bikes.
• Referral scheme that pays up to £1,500 for getting your mates jobs.
• Employee Assistance Programme – free confidential advice available 24/7.

Our Sustainability Goals

• 100% of our electricity is generated using renewable energy, mostly from wind farms around the UK.
• We aim to recycle a minimum of 70% of the waste from our hotels, a target achieved through dedicated focus by our Sustainability Council.
• We have moved to a chemical‑free cleaning system in bedrooms and public areas, and an enzyme‑based eco‑friendly system for kitchen cleaning.
• Volunteers work for sustainable charities for 2 days per year on full pay instead of their normal workplace.

Malmaison & Hotel du Vin are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation or age.