Social Media Manager / Content Creator Full Time / Part-Time

Gini London; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading women's clothing brand in London seeks a Social Media Specialist to take charge of their online presence. The ideal candidate will manage brand promotions through engaging content across social platforms, ensuring alignment with business goals while maximizing engagement and reach.

Qualifications

• Proven work experience and knowledge of online fashion marketing.
• Hands-on experience in content management for fast-changing women’s fashion.
• Proven work experience with influencers.

Responsibilities

• Develop and execute social media strategies to align with business goals.
• Create engaging content tailored to each client's target audience.
• Monitor social media channels for trends and opportunities to increase engagement.

Skills

Excellent copywriting skills

Analytical skills

Multitasking skills

Excellent communication skills

Job description

• About**: Gini London is an independent women's clothing brand based in London.
  
  

Job Description

Gini London is looking for a creative individual to take charge of our social media presence, creating engaging content for brand promotions and product lines across various platforms. Stay ahead of the latest fashion and social media trends and bring Gini’s vision to life with your creative and excellent communication skills. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement through our social media platforms.

Key Responsibilities

• Develop and execute social media strategies to align with business goals.
• Create engaging content tailored to each client's target audience, including posts, videos, and graphics.
• Monitor social media channels for trends and opportunities to increase engagement.
• Manage social media advertising campaigns to maximise reach and ROI.
• Analyse performance metrics and prepare regular reports on the effectiveness of social media campaigns.
• Create an email marketing calendar and action regularly.
• Stay up-to-date with the latest trends and best practices in social media marketing.
• Create channel-specific content for our running social channels focusing on ‘Lo-Fi High Impact Video Content’ across TikTok, Instagram & YouTube shorts.
• Identify TikTok / Instagram trends and ensure we are reacting to these to help drive the growth of the social accounts.
• Shoot fast-paced, dynamic video content using the latest iPhone 14ProMax Collaborate with the Creative team to ensure our campaign and social-specific shoots capture social-first content.
• Receiving image and video briefs from different departments across the business and concept video ideas & treatments that deliver against the objectives - Concept original content ideas using new techniques to present products creatively that inspire our audiences to purchase.
• Analyse the results of social content in collaboration with the wider social team and feed into weekly, monthly and campaign reports.
• Collaborate with social team to build social trend reports, focusing on industry and social trends, tech updates, key competitors and visual references for social content.
  
  

Qualification / Skills

• Proven work experience and knowledge of online fashion marketing.
• Hands-on experience in content management for fast-changing women’s fashion.
• Excellent copywriting skills and ability to deliver creative contents for various Social channels.
• Proven work experience with influencers.
• Excellent communication skills
• Analytical and multitasking skills