Social Media Manager - 12 Months FTC

PwC; Birmingham; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Private medical cover

Flexible working

Six volunteering days per year

Job summary

PwC UK is seeking an experienced Social Media Manager to lead the firm’s social presence and influencer strategy, working with Digital Marketing and Corporate Affairs to shape strategy and elevate thought leadership across LinkedIn, YouTube, Instagram and emerging platforms.

You’ll manage a Social Media Senior Associate, lead the internal influencer programme, partner with business stakeholders on campaigns, and analyse performance data to optimise content, engagement and investment.

Qualifications

• Extensive experience leading social media strategies for a large organisation or brand.
• Experience building influencer or employee advocacy programmes.
• Ability to influence senior stakeholders and cross-team collaboration.
• Balance strategic planning with hands-on execution.
• Experience in coaching and developing teams.

Responsibilities

• Developing and delivering the firm’s social media and influencer marketing strategy.
• Managing and coaching a Social Media Senior Associate.
• Leading the internal influencer programme and nurturing thought leaders.
• Partnering with Marketing, Corporate Affairs and stakeholders on campaigns.
• Analyzing performance data to optimise content and engagement.
• Overseeing social media operations, governance and best practices.

Skills

Social Media Strategy

Influencer Marketing

Team Leadership

Stakeholder Management

Performance Analytics

Content Strategy

Job description

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Brand & Communications

Management Level

Manager

Job Description & Summary

About the role:

We’re looking for an experienced Social Media Manager to lead and evolve the firm’s social media presence and internal influencer strategy. Working closely with Digital Marketing and Corporate Affairs, you’ll be responsible for shaping social media strategy, managing social operations, leading a Senior Associate, and developing a high-impact thought leadership and influencer programme. This role offers a unique opportunity to drive innovation across social channels, influence senior stakeholders, and build a scalable influencer framework that elevates the firm’s brand and reputation. Combining strategic thinking with hands‑on delivery, you’ll play a pivotal role in how the firm engages audiences across LinkedIn, YouTube, Instagram and emerging platforms.

What your days will look like:

• Developing and delivering the firm’s social media and influencer marketing strategy.

• Managing and coaching a Social Media Senior Associate, supporting performance and development.

• Leading the internal influencer programme, identifying and nurturing thought leaders across the business.

• Partnering with Marketing, Corporate Affairs and business stakeholders to support key campaigns and activations.

• Analysing performance data and campaign metrics to optimise content, engagement and investment.

• Overseeing social media operations, including inbound requests, workload prioritisation, governance and best practice.
  

This role is for you if:

• You have extensive experience leading social media strategies for a large organisation or recognised brand.

• You have successfully built or managed influencer, thought leadership or employee advocacy programmes.

• You are comfortable influencing senior stakeholders and building relationships across multiple teams.

• You can balance strategic planning with hands‑on execution and operational leadership.

• You have experience managing people and developing high-performing teams.

• You are passionate about social media innovation, audience engagement and keeping pace with emerging platform trends.

What you’ll receive from us:

No matter where you may be in your career or personal life, our benefits are designed to add value and support, recognising and rewarding you fairly for your contributions.

We offer a range of benefits including empowered flexibility and a working week split between office, home and client site; private medical cover and 24/7 access to a qualified virtual GP; six volunteering days a year and much more.

Education

(if blank, degree and/or field of study not specified)

Certifications

(if blank, certifications not specified)

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Coaching and Feedback, Communication, Consumer Behavior, Content Marketing, Content Strategy, Creativity, CRM Software, Customer Insight, Developing Communication Strategies, Digital Marketing, Embracing Change, Emotional Regulation, Empathy, Entertainment Management, Inclusion, Intellectual Curiosity {+ 31 more}

Desired Languages

Not Specified

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

July 17, 2026