Social Media Manager- 12 Months FTC

PwC UK; Belfast City District; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Flexible working

Private medical cover

Volunteering days

Job summary

PwC UK in Belfast is seeking an experienced Social Media Manager to lead and evolve the firm’s social channels and internal influencer strategy. You will shape social strategy, manage operations, and build a scalable influencer programme across LinkedIn, YouTube, and Instagram.

You’ll also coach a Social Media Senior Associate, collaborate with Digital Marketing and Corporate Affairs, and drive thought leadership while delivering measurable engagement and impact for the firm.

Qualifications

• Proven track record leading social media strategies for large organisations.
• Experience building influencer, thought leadership or employee advocacy programmes.
• Ability to influence senior stakeholders and collaborate with multiple teams.
• Strong hands-on execution with strategic planning and leadership.

Responsibilities

• Develop and deliver the firm's social media and influencer marketing strategy.
• Manage and coach a Social Media Senior Associate.
• Lead the internal influencer programme and nurture thought leaders.
• Partner with Marketing, Corporate Affairs and stakeholders to support campaigns.
• Analyse performance data and optimise content, engagement and investment.
• Oversee social media operations, governance and best practice.

Skills

Social media strategy

Influencer program management

Stakeholder engagement

Team leadership

Analytics & reporting

Content governance

Tools

LinkedIn

YouTube

Instagram

Job description

About The Role

We're looking for an experienced Social Media Manager to lead and evolve the firm's social media presence and internal influencer strategy. Working closely with Digital Marketing and Corporate Affairs, you'll be responsible for shaping social media strategy, managing social operations, leading a Senior Associate, and developing a high-impact thought leadership and influencer programme. This role offers a unique opportunity to drive innovation across social channels, influence senior stakeholders, and build a scalable influencer framework that elevates the firm's brand and reputation. Combining strategic thinking with hands-on delivery, you'll play a pivotal role in how the firm engages audiences across LinkedIn, YouTube, Instagram and emerging platforms.

What Your Days Will Look Like

• Developing and delivering the firm's social media and influencer marketing strategy.
• Managing and coaching a Social Media Senior Associate, supporting performance and development.
• Leading the internal influencer programme, identifying and nurturing thought leaders across the business.
• Partnering with Marketing, Corporate Affairs and business stakeholders to support key campaigns and activations.
• Analysing performance data and campaign metrics to optimise content, engagement and investment.
• Overseeing social media operations, including inbound requests, workload prioritisation, governance and best practice.

This Role Is For You If

• You have extensive experience leading social media strategies for a large organisation or recognised brand.
• You have successfully built or managed influencer, thought leadership or employee advocacy programmes.
• You are comfortable influencing senior stakeholders and building relationships across multiple teams.
• You can balance strategic planning with hands-on execution and operational leadership.
• You have experience managing people and developing high-performing teams.
• You are passionate about social media innovation, audience engagement and keeping pace with emerging platform trends.

What You’ll Receive From Us

No matter where you may be in your career or personal life, our benefits are designed to add value and support, recognising and rewarding you fairly for your contributions. We offer a range of benefits including empowered flexibility and a working week split between office, home and client site; private medical cover and 24/7 access to a qualified virtual GP; six volunteering days a year and much more.