Social Media Manager

RSM UK; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Hybrid and Flexible working

27 Days Holiday (with the option of購入)

Lifestyle, Health, and Wellbeing

Access to 300+ courses on demand

Job summary

RSM UK is seeking a creative and commercially minded Social Media Manager to lead our firm's social strategy. This role drives both organic and paid campaigns across LinkedIn and Instagram, building our brand and the visibility of our people while delivering measurable commercial results through strategic channel execution.

The successful candidate will bring hands-on experience, craft a robust in-house social workflow, manage the content calendar, and align activities with business objectives

Qualifications

• Experience managing social for a large, multi-audience organisation.
• Proven track record growing audiences on LinkedIn with Instagram experience.
• Experience bringing social in-house from an external agency.
• Hands-on ability from planning campaigns to posting and community engagement.
• Strong communication, project management and stakeholder skills.
• Knowledge of paid social buying, targeting and measurement.

Responsibilities

• Leading the strategic planning, development and delivery of our social media presence across LinkedIn, Instagram and any other channels needed to reach our audiences, ensuring alignment with overall business objectives and brand standards.
• Leading the transition of social media from agency to in house, taking ownership of our channels, tools, data and historical performance, and keeping momentum through the handover.
• Building and running the in-house workflow for social, from briefing and content production through to approvals, scheduling, publishing and community management, so we can move at the speed the channels demand without losing control of quality or brand.
• Owning the social content calendar, balancing brand, campaign, recruitment and thought leadership activity across the channel mix and across the year.
• Managing our paid social, briefing campaigns, agreeing audiences and budgets, challenging performance and ensuring paid activity works hard alongside organic, drawing on specialist partners where it makes sense to.
• Growing the personal profiles of our senior leaders on LinkedIn and develop an employee advocacy programme that extends our reach through our people

Skills

Social media strategy

Organic & paid social

LinkedIn

Instagram

In-house social management

Content production

Brand storytelling

Job description

As one of the world\'s largest networks of audit, tax and consulting firms, RSM delivers big ideas and premium service to help middle-market businesses thrive. We are a fast-growing firm with big ambitions - we have a clear goal to become the premium adviser to the middle market, globally. This vision touches everything we do, motivating and inspiring us to become better every day. If you are looking for a firm where you can build a future and make an impact, then RSM is the place for you.

Make an Impact at RSM UK

We\'re looking for a creative and commercially minded social media manager to lead our firm\'s social media strategy.

This is an exciting role for someone who\’s passionate about social platforms, creative content and communications, with the enthusiasm and knowledge to grow engaged audiences and drive measurable commercial results through strategic channel execution.

You\’ll be responsible for defining our organic and paid social strategy across LinkedIn, Instagram and the wider channel mix, building the profile of our brand and our people and contributing to how visible and findable we are in search and AI assistants.

This is also a role that brings social media back in house. Activity that currently sits with an external agency moves to you, so alongside setting the strategy you\’ll be building out the day-to-day workflow to run it from within the Creative and Communications team.

You\’ll make an impact by

• Leading the strategic planning, development and delivery of our social media presence across LinkedIn, Instagram and any other channels needed to reach our audiences, ensuring alignment with overall business objectives and brand standards
• Leading the transition of social media from agency to in house, taking ownership of our channels, tools, data and historical performance, and keeping momentum through the handover
• Building and running the in-house workflow for social, from briefing and content production through to approvals, scheduling, publishing and community management, so we can move at the speed the channels demand without losing control of quality or brand
• Owning the social content calendar, balancing brand, campaign, recruitment and thought leadership activity across the channel mix and across the year
• Managing our paid social, briefing campaigns, agreeing audiences and budgets, challenging performance and ensuring paid activity works hard alongside organic, drawing on specialist partners where it makes sense to
• Growing the personal profiles of our senior leaders on LinkedIn and develop an employee advocacy programme that extends our reach through our people

What we are looking for

• Professional experience of managing social media for a large, multi-audience organisation, spanning both organic strategy and paid campaign delivery
• A track record of growing engaged audiences and delivering significant, measurable results on LinkedIn, with practical experience of Instagram and other relevant channels
• Experience of running social in house with the ability to build collaborative ways of working from scratch
• Comfortable being hands on. This is a role that sets the strategy and then delivers it, from planning the campaign to writing the post, cutting the video and engaging with the community
• Excellent creative communication, project management and stakeholder engagement skills, with the ability to articulate complex digital ideas to non-technical audiences and to coach senior leaders on their own presence.
• Strong understanding of paid social buying, audience targeting and measurement, and how organic and paid work together

What we can offer you

• Hybrid and Flexible working
• 27 Days Holiday (with the option of purchasing additional days)
• Lifestyle, Health, and Wellbeing including financial wellbeing benefits such as financial tools, electric car scheme and access to a virtual GP.
• Access to a suite of 300+ courses on demand developed by our inhouse Talent Development team.

Diversity and Inclusion at RSM

At RSM, we want to create a strong sense of belonging so that people of all identities, backgrounds, and cultures feel they can bring their true self to work. Our clients come from all walks of life. We aim to achieve that same diversity of background, experience and perspective in our own teams, so that we can genuinely understand our\'s client\'s needs. Diverse teams bring a broader range of ideas and insights to work. That\'s why we\'re working together to ensure our firm\'s principles and processes support a firm culture that embraces difference and strengthens inclusion.

At RSM we work hard to create an environment where our people can make a difference - to themselves, their career, their teams, and to the success of our firm and clients. We support all our people to work flexibly, to manage their family and other responsibilities alongside their work commitments; we believe this is key to achieving an inspiring and fulfilling working environment.