Social Media Manager

Kendamil (Kendal Nutricare); United Kingdom; On-site; GBP 35,000 - 50,000; Full time

Job summary

Join Kendamil, the UK’s fastest-growing baby brand, as a Social Media Manager. In this role, you will drive brand growth and engagement across our social media channels, creating innovative content strategies while leading a talented team. With a focus on community engagement and brand reputation, you'll play a key role in shaping our online presence.

Benefits

33 days holiday (incl. bank holidays)

Pension Scheme with employer match

Free health cash plan

Free Gym Membership

Life Assurance at 2 x basic salary

EAP Programme

New parents enjoy up to £350 worth of Kendamil products

Employee Referral Scheme

Qualifications

• 4+ years of social and marketing experience in fast-growing consumer goods brands.
• Experience growing social channels from 0 to 100k+ followers on Instagram and TikTok.
• Previous experience in team leadership.

Responsibilities

• Own the planning and execution of U.K. brands’ social content calendars.
• Ideate and create engaging content, ensuring brand consistency across channels.
• Monitor social media KPIs, report on performance, and adapt content strategies.

Skills

Social Media Management

Content Creation

Community Engagement

Analytical Skills

Tools

Hootsuite

Google Analytics

Canva

CapCut

Job description

Kendamil (Kendal Nutricare) provided pay range

This range is provided by Kendamil (Kendal Nutricare). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Kendamil (Kendal Nutricare)

Join the UK’s fastest-growing baby brand and the top organic formula in UK..

At Kendamil, we’re more than just a baby formula company — we’re redefining early childhood nutrition. Recognised by the Financial Times as one of the UK’s fastest-growing businesses and featured on Bain’s Insurgent Challenger Brand list for two consecutive years, Kendamil is leading the way in premium infant nutrition. Our award-winning product range has earned accolades from Mother&Baby, MadeForMums, The Grocer, and Monde Selection, with multiple Gold awards for outstanding quality. As the only British-made formula brand, we take pride in being an independent, family-owned company that partners with thousands of British dairy farms. Our mission is to make high-quality nutrition accessible for all families — and you can now find our products in over 10,000 stores across the UK and in 42 countries worldwide.

We’re on an exciting path – join us!

About the Role:

We’re looking for an experienced Social Media Manager with a proven ability to grow brand presence and engage communities. In this exciting role, you will take full ownership of our UK organic social media channels, driving brand growth and engagement from start to finish. You will create and execute a content strategy that is both innovative and customer-focused, using social insights to ensure everything you do aligns with our business goals. With your keen eye on social trends, you’ll craft content that stands out, resonates with our audience, and keeps our brands fresh and relevant. As the in-house expert, you’ll be constantly bringing new ideas to the table and helping elevate our brands in an ever-evolving social media landscape.

Responsibilities:

• Own the planning and execution of U.K. brands’ social content calendars, aligning with insights, trends, and business objectives to drive performance.
• Ideate and create engaging content, ensuring brand consistency across channels; collaborate with the marketing and design teams.
• Lead the creation and delivery of social videos and graphics, using video editing and graphic design tools, while managing external content creators when needed.
• Monitor social media KPIs, report on performance, and adapt content strategies based on insights.
• Stay on top of social trends, competitor insights, and new platform features, testing new formats to differentiate from competitors.
• Oversee brand reputation on social media, managing community interactions and collaborating with customer care to address product-related feedback.
• Build and nurture an engaged online community, working with influencers, creators, and ambassadors to increase brand visibility.
• Lead the social media executive and video content creator, ensuring smooth day-to-day operations.
• Collaborate with the wider team via platforms like Asana and Slack to align social media efforts with broader marketing initiatives.

Qualifications:

• 4+ years of social and marketing experience in fast-growing consumer goods brands with proven success.
• Experience growing social channels from 0 to 100k+ followers on Instagram and TikTok.
• Previous experience in team leadership.
• Creative with a strong ability to capture and create content using tools like Canva, CapCut, and in-app editors.
• Innovative storyteller, able to create engaging content within brand guidelines.
• Experience using analytics and scheduling tools like Hootsuite and Google Analytics.
• Excellent written skills with attention to detail.

Pay range and compensation package: The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers. We offer to all our employees:

• 33 days holiday (incl. bank holidays), pro rata to start date and FTE.
• Pension Scheme by Aegon, the Employer will match contributions up to a maximum of 5%.
• Free health cash plan.
• Free Gym Membership*
• Life Assurance at 2 x basic salary after 6 months of service.
• EAP Programme.
• New parents enjoy up to £350 worth of Kendamil products (excluding Stage 1 formula)*.
• Employee Referral Scheme*.

*Further details are available from the HR department.

Equal Opportunity Statement: We are committed to diversity and inclusivity.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Food and Beverage Manufacturing

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