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Social Media Manager

ARETÉ

London

Hybrid

GBP 35,000 - 55,000

Full time

2 days ago

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Job summary

ARETÉ, a boutique sports management firm, seeks a driven Social Media Manager to spearhead their digital content strategy. This pivotal role focuses on enhancing brand engagement and storytelling across various platforms, supporting both the company's and clients' market presence. Ideal candidates will have a strong background in digital marketing, with a passion for sports.

Benefits

25 days annual leave (plus bank holidays)

Company pension

Training and development budget

Discretionary company bonus scheme

Qualifications

3+ years experience in content marketing and digital marketing.
Strong understanding of content distribution platforms.
Exceptional storytelling and brand voice awareness.

Responsibilities

Lead content strategy, creation, and distribution for ARETÉ.
Establish and implement growth strategies for social media.
Manage performance analytics to improve outcomes.

Skills

Content Marketing

Social Media Strategy

Performance Analytics

Storytelling

Project Management

Education

Bachelor's Degree in Marketing or related field

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ARETÉ (ah-reh-tay) is a boutique sports management business. We are deeply passionate about our business and the sports that our people excel in. Athletes, teams and brands are our people. Our ARETÉ is rooted in our experience in Talent Representation, Partnership Sales, Content Production and Brand & Rights Holder Consultancy.

We work with athletes, brands and rights holders in a unique and non-linear way. Pushing boundaries. ARETÉ is a Greek word that is defined as "the pursuit of excellence" or "the act of maximising one's full potential.” This leads us to live by our ultimate vision “To empower unparalleled greatness.”

We are a driven and dynamic team who have worked with some of the biggest athletes, teams and brands in global sport across football, cycling, F1, athletics, rugby, rowing, tennis, triathlon and Olympic Sport. 2024 is an exhilarating growth phase for us as we focus on widening and deepening our core competencies.

The Role

We are seeking a creative, data-driven, and highly motivated Social Media Manager to lead our content strategy, creation, and distribution for both the company and our clients. This new, pivotal role will drive brand awareness, increase audience engagement and create compelling content that tells both the ARETÉ story and the stories of certain clients across all digital platforms. You will work closely with cross-functional teams - Talent Representation, Partnership Sales and Content Production (external) - to align content with business goals and deliver measurable impact.

Key Tasks and Responsibilities

Social Media Strategy & Management: Establish and implement growth and engagement strategies for Instagram, Facebook, X, YouTube, TikTok, and emerging platforms for ARETÉ and certain key clients.
Content Strategy Development: Define, scale and execute a content marketing strategy that drives audience engagement and builds a strong community around ARETÉ and our clients. Develop content plans that support lead generation, brand awareness and engagement. Collaborate with outside content producers to ensure appropriate integration with tentpole campaigns.
Content Creation & Management: Create a variety of content for social media channels and work with external designers, videographers, and other content creators to ensure the delivery of top-tier content. Manage the social and editorial calendar for both ARETÉ and some of our clients (where required). Optimise all content for SEO.
Performance Analytics & Optimisation: Set KPIs, track, analyse, and report on content performance using data-driven insights to refine strategies and improve outcomes. Utilise audience insights to guide content creation that increases engagement, drives traffic, and enhances ARETÉ’s and our clients’ digital presence.
Cross-functional Collaboration: Work closely with the Talent Representation and Partnership Sales units to create content that supports launches, partner integrations, and series storytelling. Coordinate with the design and external content producers to ensure visual consistency and appeal in content formats.
Trend Capitalisation: Leverage cultural moments, trends in sports and society, and key events in the sporting world to produce timely and relevant content. Lead content-first marketing campaigns designed to enhance engagement, build community, and elevate both ARETE’s market presence and our client’s market relevance.
Commercial Impact: Develop content strategies that directly contribute to commercial goals, including growing sponsorship value and expanding community participation. The ideal candidate will be adept at linking content to measurable business outcomes.

Skills, Knowledge & Experience

3+ years of experience in content marketing, social media strategy and/or digital marketing, with a proven track record of building and scaling content strategies.
Strong understanding of content distribution platforms and social media platforms.
The ability to analyse performance metrics and adapt strategies accordingly.
Exceptional storytelling, with a deep understanding of brand voice and audience engagement.
Proven ability to generate creative ideas that resonate with diverse audiences and create viral moments across digital platforms.
Experience managing teams and external agencies. Preferred but not mandatory.
Strong leadership and project management skills.
Knowledge of the sports industry, including professional sportspeople and brands in the sports ecosystem, as well as an understanding of athlete and community needs, is highly desirable.
Comfortable working in a fast-paced, dynamic environment, with the ability to juggle multiple projects and deadlines.
Flexibility to work evenings and weekends when required.
Hybrid office and working from home – 4 office / 1 WFH – Putney, London
25 days annual leave (plus bank holidays)
Company pension
Training and development budget
Agency shuts down between Christmas and New Year every year.
Discretionary company bonus scheme

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales

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