Social Media Manager

TGJones; Swindon; Hybrid; GBP 18,000 - 24,000; Full time

Benefits offered by this job

4pm Friday finish

24 days holiday plus bank holidays

Your birthday off

Holiday trading scheme

Family friendly leave

Employee discounts

Free coffee Wednesdays

Job summary

TGJones is recruiting a Social Media Manager for Swindon Support Centre on a 6-month fixed term contract. You will own the social strategy, manage influencer networks, and drive content across platforms, collaborating with Marketing and Trade teams.

You will lead creator partnerships, develop social-first content and optimise paid social campaigns while ensuring brand voice, safety and engagement remain strong.

Qualifications

• Proven experience in a Social Media Manager or equivalent role.
• Strong portfolio showing engaging social content on Instagram and TikTok.
• Ability to brief or direct content creators, agencies and production partners.
• Experience creating Paid Social content that blends brand impact with performance.
• Extensive experience managing end-to-end influencer and creator campaigns.
• Deep understanding of social platforms, audience behavior and analytics.
• Excellent communication and stakeholder management skills.
• Creative, commercially minded and proactive with a drive to stand out.

Responsibilities

• Own and evolve the organic social and influencer strategy to align with brand, marketing and commercial goals.
• Lead the integration of social, influencer and content activity across campaigns with cross-functional teams.
• Develop high-quality, social-first content and creative concepts across key platforms.
• Collaborate with Digital Marketing to create paid social content that performs.
• Manage creator partnerships and community engagement with a strong brand voice.
• Produce social performance reports and translate insights into recommendations.
• Stay ahead of platform changes and social trends to keep the brand distinctive.
• Collaborate with internal teams and external talent, guiding projects end-to-end.

Skills

Social media management

Content creation

Copywriting

Paid social

Influencer campaigns

Analytics

Stakeholder management

Creativity

Commercial mindset

Tools

Instagram

TikTok

Social media analytics

Job description

Location; Swindon Support Centre (hybrid working with 3 days per week in the office)

We are focused on building a sustainable and successful future for the business while continuing to deliver a consistent and valued retail offer. This role offers the opportunity to develop your career within a well-established organisation, contribute to ongoing improvement, and play a part in shaping the next chapter of TGJones.

About the role

We’re seeking a motivated, creative and highly collaborative Social Media Manager to join our Marketing team, based at our Support Centre in Swindon for a 6 month fixed term contract.

Social media is becoming a major focal point of our marketing strategy. As the Social Media Manager, you will lead the evolution of our organic social media, influencer and content activity. Reporting to the Marketing Controller, this role bridges creative storytelling with brand strategy and commercial priorities. You will own the social strategy and execution across all platforms, lead our creator network and ensure social is at the heart of our integrated campaigns. You will also work closely with the Digital Marketing Manager to develop compelling creative for Paid Social campaigns.

Key responsibilities

• Social & Influencer Strategy: Own and evolve the organic social and influencer strategy, ensuring clear alignment with the wider brand, marketing and commercial strategy.
• Campaign Integration: Lead the integration of social, influencer and content activity across integrated campaigns, working closely with Marketing, Digital and Trade Planning teams.
• Creative & Content: Lead the development of high-quality, social-first content and creative concepts across key platforms, setting the creative standard for the brand.
• Paid Social: Partner with Digital Marketing to develop and optimise engaging creative and content for Paid Social campaigns, using platform and audience insight to drive performance.
• Influencer & Community: Own creator partnerships and oversee community management, ensuring brand tone, safety and engagement remain consistently strong.
• Performance & Insight: Own social performance reporting, translating engagement, audience, content and influencer data into actionable recommendations.
• Trends & Innovation: Stay ahead of platform developments, social trends, creators and cultural moments, identifying opportunities to keep the brand relevant and distinctive.
• Leadership & Collaboration: Build strong relationships with internal teams, agencies and external creative talent, confidently influencing stakeholders and leading projects from brief through to delivery.

About you

If you're a forward-thinking professional with the ambition to drive change, deliver exceptional results, and bring fresh ideas to the table, you'll thrive in an environment where collaboration, innovation, and continuous improvement are at the heart of everything we do. As TGJones continues to grow and evolve, you'll have the opportunity to make a meaningful impact, influence the future of the business, and develop your career alongside a team that values ambition, expertise, and fresh thinking. Experience required will include;

• Proven experience in a Social Media Manager or equivalent role, ideally within a retail, consumer-facing or lifestyle brand.
• Exceptional content creation and creative skills, with a strong portfolio demonstrating engaging, high-quality social content across platforms such as Instagram and TikTok.
• Proven ability to develop social-first creative concepts, write compelling copy and confidently brief or direct content creators, agencies and production partners.
• Experience creating or directing Paid Social creative, with an understanding of how to develop content that delivers both brand impact and performance.
• Strong experience managing end-to-end influencer and creator campaigns, from strategy and briefing through to delivery and measurement.
• Deep understanding of social platforms, audience behaviour, trends and social analytics, with the ability to turn insight into action.
• Excellent communication, presentation and stakeholder-management skills, with the confidence to influence and challenge at all levels.
• A highly creative, commercially minded and proactive individual who is passionate about social and constantly looking for new ways to make the brand stand out.

About us

At TGJones, our people are at the heart of everything we do. We believe in creating an environment where everyone feels supported, respected, and empowered to succeed. You'll be encouraged to share ideas, develop new skills, and contribute to a team that works together to achieve great results. Whether you're beginning your career or bringing years of experience, you'll find opportunities to learn, grow, and make a meaningful contribution in a business that's shaping its future.

• 4pm Friday finish
• 24 days holiday plus bank holidays
• your birthday off
• holiday trading scheme
• family friendly leave
• employee discounts
• free coffee Wednesdays
• and much more!

At TGJones, we're committed to creating an inclusive and welcoming workplace where everyone can be themselves and do their best. We welcome applicants from all backgrounds and celebrate the diversity that makes each of us unique. If you need any adjustments during the recruitment process, just let our Talent Acquisition team know, we're happy to help.