Paid Social Manager (Clothing) - THG Nutrition

THG; Manchester; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days annual leave

Staff discount on THG brands

On-site gym

Job summary

THG is seeking a Paid Social Manager for Clothing to own strategy, execution, and optimisation of paid social activity across Meta, TikTok and other channels. You will work closely with our Creative, Brand, E-commerce and marketing teams to drive both short-term performance and long-term brand growth.

This hands-on role offers significant ownership and the opportunity to impact MP Activewear’s continued growth through data-led campaigns and innovative creative testing.

Qualifications

• Proven experience managing paid social campaigns across Meta and TikTok.
• Experience managing significant paid social budgets with a focus on performance.
• Strong knowledge of paid social strategy, campaign structures, targeting, bidding and optimisation.
• Solid understanding of ROAS, CPA, CAC, CTR, CPM, CVR and LTV metrics.
• Experience developing and implementing structured creative testing strategies.
• Understanding of how creative impacts paid social performance.
• Ability to interpret data, identify trends and turn insights into actions.
• Experience collaborating with creative teams to produce scalable ads.
• Strong commercial awareness and understanding of the ecommerce customer journey.
• Excellent communication and stakeholder management skills.
• Proactive, entrepreneurial approach to testing and challenging the status quo.

Responsibilities

• Own and execute the paid social strategy across key platforms (Meta and TikTok).
• Manage significant paid social budgets aligned with business objectives.
• Plan, launch and optimise campaigns across the full customer journey.
• Continuously optimise to improve ROAS, CPA, CAC, conversions and LTV.
• Develop structured testing programmes across creative, audiences, messaging and placements.
• Collaborate with Creative to develop high-performing ads.
• Use data to identify opportunities and trends for growth.
• Monitor changes in paid social landscape and adapt strategies.
• Prepare regular performance reporting for stakeholders.
• Support testing of new platforms and formats as the business grows.

Skills

Paid social campaigns

Budget management

Paid social strategy

Performance metrics

Creative testing

Creative impact

Data interpretation

Creative collaboration

E-commerce awareness

Stakeholder management

Entrepreneurial mindset

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for?

THG Nutrition

THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry. It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.

Role: Paid Social Manager (Clothing)

Area / Brand: Paid Media / Clothing

Reporting to: Head of Paid Media

About The Role

A

he Role

As Paid Social Manager, you'll take ownership of the strategy, execution and optimisation of our paid social activity across platforms including Meta, TikTok and other relevant social channels.

You'll be a commercially minded performance marketer who understands how to combine compelling creative with data-led optimisation to drive growth. You'll work closely with our Creative, Brand, E-commerce and wider Marketing teams to develop campaigns that deliver both short-term performance and long-term brand growth.

This is a hands-on role with significant ownership and the opportunity to make a measurable impact on the continued growth of MP Activewear.

Key Responsibilities

• Own and execute the paid social strategy across key platforms, primarily Meta and TikTok.
• Manage significant paid social budgets, ensuring investment is aligned with commercial objectives.
• Plan, launch and optimise campaigns across the full customer journey, from acquisition through to conversion and retention.
• Continuously optimise campaigns to improve ROAS, CPA, CAC, conversion rate and customer value.
• Develop and manage structured testing programmes across creative, audiences, messaging, formats and placements.
• Work closely with the Creative team to develop high-performing, performance-led advertising concepts.
• Use campaign and customer data to identify opportunities, trends and areas for growth.
• Analyse creative performance and translate insights into actionable recommendations.
• Stay ahead of changes across Meta, TikTok and the wider paid social landscape.
• Monitor competitor activity and emerging trends to identify new opportunities.
• Own regular paid social reporting, communicating performance, insights and recommendations to key stakeholders.
• Collaborate with E-commerce, CRM, Brand and wider Marketing teams to ensure paid social activity supports broader business objectives.
• Support the testing and launch of new social platforms, formats and opportunities as the business evolves.

About You

We're looking for someone who is commercially driven, creative-minded and highly analytical, with a genuine passion for paid social and digital marketing.

You'll ideally have:

• Proven experience managing paid social campaigns, particularly across Meta and TikTok.
• Experience managing significant paid social budgets with clear responsibility for performance.
• Strong knowledge of paid social strategy, campaign structures, targeting, bidding and optimisation.
• A strong understanding of performance metrics including ROAS, CPA, CAC, CTR, CPM, CVR and LTV.
• Experience developing and implementing structured creative testing strategies.
• A strong understanding of how creative impacts paid social performance.
• The ability to interpret data, identify trends and turn insights into clear actions.
• Experience working closely with creative teams to produce and scale winning advertising.
• Strong commercial awareness and an understanding of the wider e-commerce customer journey.
• Excellent communication and stakeholder management skills.
• A proactive, entrepreneurial approach and the confidence to test, learn and challenge the status quo.

Experience within fashion, activewear, fitness, beauty or another consumer/e-commerce brand would be advantageous.

What’s in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.