Social Media Manager

Government Digital Service; Manchester; On-site; GBP 30,000 - 50,000; Full time

Job summary

An innovative government agency is seeking a creative Social Media Manager to enhance brand visibility and engagement. This role involves developing dynamic social media strategies, crafting compelling content, and fostering community interaction across various platforms. You will collaborate with skilled professionals to tackle high-priority digital challenges and help millions access essential services. If you have a passion for social media and the ability to analyze trends, this is a fantastic opportunity to make a significant impact in the public sector.

Qualifications

• Proven experience as a social media manager or similar role.
• Deep knowledge of social media platforms, trends, and best practices.

Responsibilities

• Develop social media strategies aligned with brand objectives.
• Create engaging content across platforms including text, images, and videos.
• Monitor performance metrics and prepare reports to inform strategy.

Skills

Social Media Management

Content Creation

Community Engagement

Analytical Skills

Communication Skills

Creativity

Multitasking

Time Management

Tools

Social Media Management Tools

Analytics Platforms

Job description

Location - Bristol or Manchester

Job summary

The Government Digital Service (GDS) is the digital centre of government responsible for setting, leading, and delivering the vision for a modern digital government.

Our priorities include:

1. Joining up public sector services
2. Harnessing the power of AI for the public good
3. Strengthening and extending our digital and data public infrastructure
4. Elevating leadership and investing in talent
5. Funding for outcomes and procuring for growth and innovation
6. Committing to transparency and driving accountability

We are home to the Incubator for Artificial Intelligence (I.AI), the world-leading GOV.UK, and lead the UK’s geospatial strategy and activity. We oversee the Government Digital and Data function and support digital teams across government.

Part of the Department for Science, Innovation and Technology (DSIT), we employ over 1,000 people across the UK, with hubs in Manchester, London, and Bristol.

The GDS offers a platform where talent translates into impact. From day one, you'll collaborate with highly skilled digital professionals working to make a national difference.

Join us to tackle high-priority digital challenges and help millions access essential services.

GOV.UK, part of GDS, develops and maintains platforms, products, and tools for creating accessible, inclusive, and user-friendly public services. We collaborate with departments to share learnings and improve government efficiency.

Our priorities include:

• Making it easier for people to find information on GOV.UK
• Building common service platforms to simplify and reduce costs
• Promoting agile, user-centered design practices globally

As part of our future strategy, we aim to expand GOV.UK’s reach on social channels by 2025 to engage underserved audiences.

Job description

We are seeking a creative and experienced Social Media Manager to join our marketing team. You will develop and implement strategies to increase brand awareness, engagement, and conversions. Responsibilities include managing social media channels, creating compelling content, engaging with audiences, analyzing performance metrics, and staying updated on industry trends to optimize our social media presence.

Key skills and responsibilities:

• Develop social media strategies aligned with brand objectives
• Create engaging content across platforms including text, images, and videos
• Foster community engagement by responding to followers and cultivating interactions
• Manage social media accounts like Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube
• Plan and execute social media campaigns and promotions
• Monitor performance metrics and prepare reports to inform strategy
• Stay current with social media trends and incorporate innovative ideas
• Collaborate with marketing teams to align efforts
• Ensure brand voice and messaging consistency across platforms

Ideal candidates will have:

• Proven experience as a social media manager or similar role
• Deep knowledge of social media platforms, trends, and best practices
• Excellent communication skills
• Strong analytical skills for interpreting data
• Creativity in generating engaging content
• Experience with social media management tools and analytics platforms
• Ability to multitask in a fast-paced environment
• Strong organizational and time management skills
• A passion for social media and industry trends

Sponsorship

DSIT cannot offer Visa sponsorship for this role. While DSIT holds a sponsorship license, it is limited to specific roles, and this campaign does not qualify for sponsorship.