Senior Social Media Manager

Field Day; London; On-site; GBP 50,000 - 60,000; Full time

Job summary

Field Day is looking for a Senior Social Media Manager to join their creative team. This role involves managing social media strategies and content creation across various platforms, ensuring alignment with business goals and KPIs. Ideal candidates will have proven expertise in social media management, project oversight, and strong analytical skills.

Qualifications

• Proven experience in a senior social media role.
• Deep understanding of performance metrics and organic growth strategies.
• Ability to manage budgets and negotiate with contractors.

Responsibilities

• Responsible for the creation and management of the social media strategy across all organic channels.
• Directly manage the Organic Social performance meeting business KPIs.
• Conceptualizing and arranging content shoots from initial idea through to execution.

Skills

Project Management

Social Media Strategy

Analytical Skills

Communication

Tools

Social Media Management Tools

Analytics Platforms

Job description

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Founded in 2024, Field Day was launched by Max Gowing, Brandon Baum, and Benjamin Leslie. Working with some of the biggest household names and some of the fastest-growing businesses. We've worked with companies of all sizes Twix, Riyadh Season, Aldi, and many more.

We're looking for a data-driven Senior Social Media Manager to join our creative team at Field Day. This role combines strategic thinking with hands-on content creation, perfect for someone who loves both analysing performance metrics and bringing creative ideas to life.

What you'll be doing:

• Directly responsible for the creation and management of the social media strategy across all organic social channels, including but not limited to Instagram, YouTube, TikTok, Pinterest, LinkedIn
• Work closely with the wider Marketing team to refine and sign off social media strategies
• Work closely with performance and content teams to execute on strategy, always making sure the business goals are being driven through the Organic Social Channel
• Connect with the full marketing team and other parts of the business to develop a deep understanding of all projects, initiatives and products we can shout about and entertain our audience with on our social channels
• Maintain a monthly content calendar based off the social strategy, making sure that all storytelling points are covered and planned in the most engaging and performance driven way
• Writing detailed and clear briefs for the Creative team when necessary to make sure the strategy is being achieved and content is created in good time, on brief and with relevant sign-off
• Directly responsible for the performance of Organic Social as a channel in meeting business KPIs
• Managing and analysing the performance of our social media channels and produce weekly, monthly and quarterly reports on the performance
• Directly responsible for the Social Media budget and performance - including making recommendations for investments, directly managing how the budget is allocated, tracking that budget and reporting as required
• Responsible for negotiating budgets with contractors and Social Media Creators making sure all budgets are met and help to achieve business goals
• Select and coordinate on-shoot creators for seasonal campaign shoots, ensuring they are clearly briefed and deliver on time, on brief, and on budget
• Conceptualising and arranging content shoots from initial idea through to execution
• Briefing and liaising with videographers to ensure video content meets brand standards and campaign objectives
• Community management and engagement across all channels
• Monitoring trends and identifying opportunities for reactive content

What we're looking for:

• Proven experience in a senior social media role
• Deep understanding of both performance metrics and organic growth strategies
• Experience arranging and directing content shoots
• Strong project management skills with ability to brief and manage external suppliers
• Excellent written and visual communication skills
• Proficiency in social media management tools and analytics platforms
• Creative mindset with strong attention to detail
• Ability to work in a fast-paced environment and manage multiple projects
• Experience managing budgets and negotiating with contractors/creators
• Strong analytical skills with ability to produce comprehensive performance reports

Our Interview Process

We believe in getting to know you properly, so we've designed a straightforward three-step process:

• Initial Chat - A relaxed conversation with our HR team to discuss your experience and aspirations
• Leadership Interview - An in-depth discussion with our Senior Leadership Team to explore your strategic thinking and cultural fit
• Portfolio Presentation - An opportunity to showcase your best work directly to our CEO and demonstrate your creative vision

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

• Industries

  Advertising Services

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