Social Media Manager - Shortform - BBC Radio 1

BBC Group and Public Services; London; On-site; GBP 41,000 - 63,000; Full time

Job summary

Join the BBC Radio 1 team as a Social Media Manager focused on creating compelling content for a young audience. This role combines creativity with digital strategy, producing engaging videos across social platforms to promote Radio 1's music and culture. You'll play a key part in shaping how millions discover and interact with our dynamic content.

Benefits

Flexible working options

25 days annual leave, plus option to buy more

Training and development opportunities

Defined pension scheme

Discounted health care and gym memberships

Qualifications

• Experience as a social media manager with a focus on video content.
• Strong editing skills and familiarity with platforms like TikTok, Instagram Reels, and YouTube Shorts.
• Ability to engage younger audiences, specifically 16-24 age group.

Responsibilities

• Plan and produce engaging social media content tailored for young audiences.
• Collaborate with internal teams to optimize content reach and impact.
• Analyze and report on content performance to stakeholders.

Skills

Social media management

Video editing

Content creation

Knowledge of pop culture

Analytics

Education

Relevant degree or equivalent experience

Tools

Adobe Creative Suite

Job description

Social Media Manager - Shortform - BBC Radio 1 Press Tab to Move to Skip to Content Link

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Language Log in to Profile BBC Employee Login Job Description Job Title: Social Media Manager - Shortform - BBC Radio 1 Social Media Manager - Shortform - BBC Radio 1 Brands, Marketing and Audiences Fixed Term - Full Time Job Closing Date: 8 June 2025

THE ROLE

Package Description

Ref: 16470

Band: D
Contract type: Attachment/fixed term contract to end February 2026
Location: This is a London-based role.
Salary: £41,896 - £62,846depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.


We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression– the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities– our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits- We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

If you need to discuss adjustments or access requirements for the interview process please contact [e-mail] . For any general queries, please contact:[e-mail] .

Job Introduction

We are looking for a Social Media Manager who shares our love of Radio 1, pop culture, music, celebrity and film to join a creative team using short form video to help audiences discover live radio, music performances and our podcasts. This is a new role dedicated to creating new social first video formats, producing entertaining shoots and edit thumbstopping content for social media and YouTube - all for a 16-24 year old audience. This role sits in the BBC Radio central social media team that runs accounts, commissions video, visualised radio moments, and edits and optimises content for channels that reach millions every week.

Main Responsibilities

• Plan, schedule and devise a regular cadence of social first formats for Radio 1’s social channels targeted at a 16-24 year old audience.
• Produce film shoots and edit thumb stopping content for social media and YouTube.
• Ensure that content is syndicated across other BBC channels to maximise impact.
• Regular collaboration with the Radio 1 social media, commissioning, visual radio and music teams.
• Write regular reports and insights sharing impact of the project with stakeholders
• Ensure that your output adheres to BBC guidelines and that the teams and suppliers you work with understand their responsibilities.

Knowledge, Skills, Training & Experience

You will need to demonstrate the following:

• Live and breathe pop culture and the content that 16-24 audiences are consuming.
• A thorough knowledge of how social video platforms work, and how users discover music and audio in these spaces.
  Be comfortable working with high profile talent, have great attention to detail.
• A track record at creating campaigns and formats that engage with younger audiences. We will ask you to share links and examples as part of your application.
• Have strong experience of working as a social media manager, ideating engaging video formats and directing shoots with talent or equivalent in a similar environment.
• Strong quality video and image editing skills – must be able to work within the Adobe Creative Suite and be able to devise or commission social formats for platforms such as TikTok or Instagram Reels or YouTube Shorts.
• Familiarity with social media analytics and how to use them to inform content decisions and choices.
• Strong interpersonal and decision-making skills, coupled with the ability to establish credibility and maintain effective working relationships with senior contacts both internal and external to the BBC.

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

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Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please clickhere .

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

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