Social Media Manager (B2B)

The Cigna Group; Lanark; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Remote role with occasional travel

Private Medical Insurance

Employee Wellbeing Benefits

Educational Development Program

Job summary

A global health services company is seeking a Social Media Manager in Scotland. This role involves developing and delivering social media campaigns, managing community engagement, and collaborating with internal teams. Candidates should have 3-5 years in social media, with strong LinkedIn experience. Benefits include a competitive salary and remote work options.

Qualifications

• 3-5 years of experience in a social media role.
• Strong experience with LinkedIn and corporate content writing.
• Hands-on experience managing paid social media campaigns.

Responsibilities

• Create and schedule content across various social media platforms.
• Monitor conversations and engage with the audience online.
• Plan and execute paid social media campaigns to drive engagement.

Skills

Content creation

Community management

Stakeholder collaboration

Paid social campaigns

Performance analysis

Trend analysis

Creative content ideation

Excellent communication skills

Tools

Sprout Social

LinkedIn Campaign Manager

Meta Business Suite

Design software

Job description

Social Media Manager

Join to apply for the Social Media Manager role at The Cigna Group.

About Cigna Healthcare

Cigna Healthcare is a global health services company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries, we serve more than 180 million customers and patients worldwide. Ranked 13th on the Fortune 500 in 2025, Cigna is recognized as one of the most trusted and influential names in the industry. Our mission is to improve the health, well-being, and peace of mind of those we serve.

About The Role

Working together with the Senior Social Media Manager and managed by the Head of Global Brand, this role will be responsible for developing and delivering social media campaigns and content across our global footprint for Cigna Healthcare International Health. The position sits within the International Health Brand team and collaborates with colleagues who deliver brand activations, content, thought leadership, and social media campaigns.

• You'll Be Responsible For:

• Content creation and scheduling: Create and schedule engaging content, such as posts and articles across various social media platforms, adapting content for different audiences and channels.
• Community management: Monitor conversations across social media channels, respond to comments and messages, and engage in relevant discussions online.
• Stakeholder collaboration: Work closely with internal teams and stakeholders to gather information for social content and ensure alignment with brand messaging.
• Paid social campaigns: Plan, execute, and optimise paid social media campaigns across platforms to drive engagement and support wider business objectives.
• Research and ideation: Conduct industry and trend research to inform content strategy and participate in brainstorming sessions for creative ideas.
• Escalation management: Understand and apply social media escalation processes for handling negative comments, posts, or sensitive issues in line with company guidelines.
• Executive presence support: Assist in developing and amplifying content that enhances the social media presence of senior executives.
• Performance analysis and reporting: Track, analyse, and report on social media performance using tools like Sprout Social, native platform analytics, and Google Analytics to measure the effectiveness of campaigns and content.
• Online event organising and promotion: Support planning, executing and optimising social media campaigns to promote online events and activities such as webinars, virtual panels and podcasts, including both organic and paid promotion.

What You’ll Bring To The Role

• A minimum of 3-5 years in a social media role, ideally with a corporate background.
• Strong experience with LinkedIn and writing content for a corporate, B2B audience. Writing content for a global audience is a plus.
• Remote working experience is preferable.
• Comfortable using social media scheduling tools such as Sprout Social.
• Experience using LinkedIn Campaign Manager and Meta Business Suite.
• Strong attention to detail and the ability to independently manage workload and deadlines.
• Excellent written and verbal communication skills, with an understanding of how to write content for social media.
• Hands‑on experience managing paid social media campaigns is necessary, including budgeting and performance optimisation (with a focus on LinkedIn).
• Proven ability to work alongside key stakeholders and communicate effectively across teams whilst building positive relationships.
• Experience in trend analysis, industry research, and creative content ideation.
• Experience using design software to create visual content for organic and paid social media, including graphic design, photo editing and video or animation creation is a plus.

Why You’ll Love Working Here

• Competitive salary
• Remote role with occasional travel
• Private Medical Insurance
• Employee Wellbeing Benefits
• Educational Development Program

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: [e-mail] for support. Do not email [e-mail] for an update on your application or to provide your resume as you will not receive a response.