Social Media Manager

Crew Clothing Head Office; Kingston upon Thames; Hybrid; GBP 26,000 - 34,000; Full time

Job summary

Crew Clothing Head Office is seeking a Junior Social Media Manager to lead social media strategy for two iconic brands. You will own engagement, growth, and content creation across Instagram, TikTok, and other platforms from our Kingston upon Thames base.

The role blends creativity, strategy, and analytics in a fast-paced environment. You’ll manage calendars, create high-quality content, analyze performance, and collaborate with marketing, creative, and trade teams to maximise brand reach.

Qualifications

• Minimum 2 years of professional experience managing social media for a comparable brand.
• Proven track record of growing social media accounts and online communities, specifically Instagram & TikTok.
• Hands-on experience creating, filming, and editing engaging content.

Responsibilities

• Plan and execute social media calendars for both brands, aligning with campaigns and performance insights.
• Manage content scheduling, updates, and publishing across platforms to drive growth in followers, engagement, reach and conversions.
• Oversee daily social media operations including content creation, captions, posting, community engagement, and user-generated content.
• Stay on top of trends and conversations, responding promptly to opportunities to create brand moments.
• Drive growth on Instagram and TikTok with strategy to expand reach and engagement.
• Respond to comments, messages, and mentions promptly, coordinating with customer service for a seamless experience.

Skills

Social media management

Instagram

TikTok

Content creation

Analytics

Tools

Google Analytics

Job description

Junior Social Media Manager

37.5 hours (4 days in office, 1 day from home)

Kingston-on-Thames

We’re looking for a dynamic and innovative Junior Social Media Manager to join our team, taking the lead on shaping and executing the social media strategy for two iconic brands: Crew Clothing Company and Ben Sherman. In this role, you'll play a vital part in increasing brand visibility, driving engagement, and enhancing the overall customer experience.

This position offers an exciting opportunity to combine creativity, strategy, and analytics to deliver impactful results in a fast-paced environment. You’ll have full ownership of community engagement and a direct influence on the growth of Crew’s social media platforms. If you’re passionate about creating compelling content, spotting trends, and making data-driven decisions, this role is perfect for you.

Do you instinctively check Instagram first thing in the morning? If so, we’d love to hear from you!

Responsibilities

Social Media Management

• Plan and execute social media calendars for both brands, aligning with marketing campaigns, business priorities, and past performance insights.
• Manage content scheduling, updates, and publishing across all platforms to achieve growth objectives like increased followers, engagement, reach, and conversions.
• Oversee daily social media operations, including content creation, social-first captions, real-time posting, community engagement, and sourcing user-generated content (UGC).
• Stay on top of social media trends, news, and conversations, responding swiftly to opportunities to create impactful brand moments.
• Drive growth on Instagram and TikTok, leading strategy to expand reach, followers, and engagement.
• Respond to comments, messages, and mentions promptly, collaborating with customer service to ensure a seamless experience for customers. Engage with our online community by responding to comments, messages, and mentions promptly and professionally. Also coordinating with the customer service team to ensure a seamless experience for all customers.
• Responsible for the development and management of the organic social budget for the financial year.

Content Creation

• Create, capture, and edit high-quality content for core platforms (Instagram, TikTok, Facebook, Twitter) while maintaining brand guidelines.
• Manage UGC and creator content, ensuring alignment with broader marketing efforts such as CRM, PR, and digital campaigns.
• Video content - produce, shoot, and edit short-form video content.

Analysis & Reporting

• Track and analyse social media performance, providing actionable insights to optimise strategy and inform decision-making.
• Deliver weekly reports on key metrics, insights, and recommendations, presenting findings during trade meetings.

PR & Influencers

• Support product seeding initiatives, coordinating with merchandising to ensure timely deliveries.
• Identify and engage with influencers aligned with the brand, managing collaborations and community requests.
• Work with the external PR agency on sample requests and seasonal image updates.
• Assist in brainstorming sessions for campaigns, activations, and new social media ideas.
• Capture engaging content for events like store openings, pop-ups, and press days to amplify social reach.

Key Skills & Experience

Essential

• A minimum of 2 years of professional experience managing social media for a comparable brand.
• Proven track record of building and growing social media accounts and build online communities, specifically Instagram & TikTok.
• Hands-on experience creating, filming, and editing engaging content.
• Familiarity with analytics tools like Google Analytics to deliver actionable performance insights.
• Exceptional organisational skills and attention to detail, with a commercially driven mindset.
• Creativity, motivation, and enthusiasm for connecting with audiences through digital platforms.
• Strong interpersonal skills to work effectively with cross-functional teams, including marketing, creative and trade teams.
• Passionate about storytelling and staying up-to-date with the latest social media trends and tools.

Compensation: Competitive salary