Digital Marketing Manager

Crew Clothing Company; Royal Borough of Kingston upon Thames; Hybrid; GBP 65.000 - 90.000; Vollzeit

Zusammenfassung

Crew Clothing Company is seeking a Group Digital Marketing Manager to lead our digital strategy for Crew Clothing and Ben Sherman from Kingston-upon-Thames. This hybrid role combines strategic leadership with hands-on channel management.

The successful candidate will drive acquisition, conversion, frequency and retention across search, social, affiliates, email and PR, while managing a team and partnering with stakeholders to hit targets.

Qualifikationen

• Experience in a performance marketing role with analytics focus.
• Hands-on with Meta, TikTok and Google platforms.
• Strong data-driven decision making and marketing optimisation.
• Excellent written and verbal communication skills.
• Effective stakeholder communication with internal/external partners.
• Commercially minded, with a proactive team approach.
• Can-do attitude and ability to manage multiple initiatives.
• Motivational manager who develops their team and meets deadlines.

Aufgaben

• Support Head of E-Commerce in creating a comprehensive marketing strategy for both brands.
• Forecast marketing budgets and allocate spend across channels.
• Communicate performance and KPIs with weekly/monthly/seasonal reports.
• Grow customer acquisition and email database; drive retention and frequency.
• Drive campaigns across affiliate, display, social and email channels.
• Collaborate with 3rd party partners and manage promotions/events.
• Own the digital marketing calendar and ensure campaigns are executed across channels.

Kenntnisse

Performance marketing analytics

Meta Ads

TikTok Ads

Google Ads

Analytics-driven decisions

Communication skills

Stakeholder management

Commercial mindset

Team leadership

Tools

Meta Ads

TikTok Ads

Google Ads

Jobbeschreibung

Group Digital Marketing Manager

Kingston-on-Thames (4 days in office, 1 day from home)

37.5 hours

At Crew Clothing, we believe clothes are about so much more than “just clothes”. Designed with the spirit of the south coast in every stitch, our crossed oars are a mark of timeless British style. These are clothes for life’s best moments.

We believe in collaboration, kindness and creativity, in celebrating our successes and championing our customer at every step of the way. From ’93 to now, people have been at the heart of everything we do. It’s in our name – Crew.

Purpose Of The Role

Responsible for developing and delivering the digital marketing strategy for Crew Clothing and Ben Sherman, working closely with the E-Commerce Optimisation Manager and E-Commerce Trading Manager to drive customer acquisition, conversion, frequency and retention through the relevant channels (search, social, affiliates etc).

Responsible for managing, developing and motivating the digital marketing assistant, taking ownership of traffic performance whilst staying up to date with the latest developments. Accountable for hitting site traffic targets on a weekly, monthly and annual basis through management of the digital marketing channels and budget.

Responsibilities

• Support the Head of E-Commerce in creating a comprehensive marketing strategy for both brands, including identifying new opportunities and initiatives to drive sales and customer engagement.
• Manage and forecast marketing budgets to deliver channel revenue targets. Allocate spend efficiently across channels to maximise returns.
• Communicate weekly/monthly/seasonal performance against KPIs and propose recommendations to improve results. Produce weekly reports to communicate the results by channel vs last year and vs forecast, identifying key initiatives to drive growth or rectify issues.
• Grow the businesses through driving customer acquisition, optimising key marketing channels, including affiliate partnerships, display and growth of the e‑mail database.
• Drive retention and frequency through segmentation, retargeting and identifying key promotional opportunities throughout the season.
• Manage and drive digital marketing tactics with 3rd party partners, securing maximum exposure, especially during key promotional events.
• Drive customer engagement through social channels and through communicating ‘relevant’ messages about the product range and brand.
• Own and manage the digital marketing calendar, influencing the business marketing plan, ensuring all key events and promotional campaigns are captured for the key markets.
• Plan and implement digital marketing campaigns, driving traffic and ensuring a seamless roll out to all channels.
• Propose the key marketing KPIs for the year/season to deliver the required sales growth and identify the budget/spend needed, ensuring ROI targets are met.
• Work closely with the Marketing to set up link building opportunities and optimise PR activity through reflecting any key messages/coverage in online digital initiatives.
• Work closely with the E-Commerce Trading Manager to ensure campaigns or marketing initiatives are backed up by sufficient stock coverage on the website.

Key Skills And Experience

• Experience in a performance marketing role, with a strong focus on analytics and data driven decision making.
• Hands on experience with Meta, TikTok and Google platforms is essential
• Strong analytical skills and capability to use data to drive business decisions and marketing optimisation
• Strong communication skills, both written and oral. Able to express facts and ideas in a clear, convincing and organised manner
• Able to communicate with key internal and external stakeholders effectively
• Commercially minded
• Can do attitude and proactive team player
• Comfortable meeting the challenges of deadlines and juggling multiple initiatives/projects
• Motivational manager, who supports and develops their team

Skills

Digital Marketing