Social Media Manager

Millennium & Copthorne Hotels; Greater London; On-site; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Pension scheme

Training and development

Complimentary meals

Volunteer days

Job summary

Millennium Hotels and Resorts UK, based in London, seeks a Social Media Manager to lead the development and execution of the Group’s social media strategy. You will enhance the UK presence, guide governance and best practices, and work with internal teams to deliver a cohesive digital marketing plan across the portfolio.

The role requires strategic thinking, content creation expertise, and strong leadership to drive engagement and brand performance in a fast-paced hospitality environment.

Qualifications

• Extensive experience in a senior social media role within a group setting.
• Strong understanding of the hospitality industry and guest expectations.
• Excellent verbal and written communication skills with a customer service focus.

Responsibilities

• Develop and execute social media strategy to increase brand awareness and engagement.
• Analyse long-term social media needs and provide quarterly strategic reports to leadership.
• Create engaging content across blogs, posts, and multimedia formats.
• Monitor trends and implement best practices in digital marketing governance.
• Lead monthly trend reports for management and executives.
• Design campaigns, set measurable goals, and track ROI.
• Manage feedback and interactions on social channels and guide junior staff.
• Collaborate with other departments to ensure cohesive online marketing.

Skills

Hospitality knowledge

Supervisory skills

Strategic social media

Content creation

Stakeholder engagement

English communication

Job description

The Social Media Manager plays a key role within the Millennium Hotels and Resorts UK team and EU team, leading the development, execution, and ongoing optimisation of the Group's social media strategy.

This position is responsible for enhancing the UK's social media presence by driving strategic initiatives, creating engaging content, and ensuring alignment with the company's overall Brand & Communications strategy. The role will also provide expert guidance on integrating social media across the wider business, while supporting the development of governance, best practices, and policies to ensure a consistent and effective digital presence.

Based in our London Corporate office, this is an exciting opportunity for a creative and strategic social media professional to make a significant impact across the UK portfolio.

Key responsibilities will include:

• Developing social media strategies with the aim of increasing brand awareness and customer engagement
• Analysing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan
• Creating captivating content for an organisation’s social media sites, which may include writing blogs, articles, posts and multimedia content
• Staying up-to-date with the latest social media trends and digital technologies
• Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Developing and overseeing competitions and campaigns to draw attention to a brand
• Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)
• Monitoring and responding to customer feedback, comments and social media posts
• Managing a social media team and guiding junior members
• Liaising with other departments and creatives to create a holistic and effective online marketing strategy

What you'll bring

• Extensive experience in a similar position in a group-level role.
• Deep understanding of hospitality business and guests
• Highly developed interpersonal, adaptive influencing and supervisory skills
• Ability to work across all levels and functions of the hotels under own initiative in a highly pressured environment
• Good project management skills
• Communication is what keeps our departments running perfectly. You have great communication skills with a strong customer service ethic.
• English is the primary language used in our hotel. You can comfortably communicate in this language.

What you'll get

• Social Events, Wellbeing and Team Activities
• Training and development
• Pension Salary Sacrifice Scheme
• Career development and salary reviews
• Interest-free Season Ticket Loan Scheme
• 1 Volunteer Days per year (fully paid and in addition to your annual leave)
• Complimentary meals prepared for you by our chefs
• Length of Service related holiday scheme
• Discount on Accommodation worldwide and 50% Food and Beverage Outlets
• Life Assurance
• Recommend a Friend Scheme

About the Group

Millennium Hotels and Resorts owns and operates a portfolio of over 120+ hotels worldwide. Properties under the group are placed into collections: Leng’s Collection, M Social Collection, Millennium Collection, Copthorne Collection and The Biltmore. Each collection has its own distinct personality, character and clearly defined hotel brands within it; tailored to suit different types of guests.

#COPCaterer