Social Media Manager

Premier Inn; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading hotel chain is seeking a Social Media Manager in Holborn to shape their social media strategy. In this pivotal role, you will create and curate engaging content while collaborating with major media partners. Ideal candidates will have big brand experience and a strong analytical mindset. Join a passionate team and enjoy the opportunity to make a tangible impact on the brand's social media presence in a hybrid work environment.

Qualifications

• Big brand experience in social media (agency or client-side).
• Hands-on knowledge of organic social plans and understanding of paid media.
• Confident working with senior stakeholders and media partners.

Responsibilities

• Develop and implement a best-in-class social media strategy.
• Build compelling content aligned with brand goals.
• Analyze performance and report on success.

Skills

Social media expert

Strategic thinker

Analytical mindset

Content creation

Team management

Job description

Location: Holborn, hybrid working 3 days in the office, 2 days working from home/another location

Team: Brand Marketing

We’re on an exciting journey – and we want you to be part of it.

Premier Inn is evolving. We’re shaping a new strategy, redefining how we speak to our customers, and putting more power behind our social media presence than ever before. This is your chance to join us at a pivotal moment and make a real impact.

About the Role

As our Social Media Manager, you’ll be the driving force behind our social media strategy – connecting it seamlessly with our brand vision. You’ll lead the charge in creating content that resonates, engages, and inspires, helping us reach new audiences, especially younger demographics. From organic social planning to paid media insights, you’ll know what works, what doesn’t, and what’s next.

What You’ll Do

• Shape the Strategy: Develop and implement a best-in-class social media strategy aligned with our brand goals.
• Create & Curate: Build compelling content month by month, ensuring tone of voice and visual appeal hit the mark.
• Stay Ahead: Keep your ear to the ground on social trends, competitor activity, and emerging platforms.
• Collaborate: Work across multiple stakeholders and partner with media giants like Meta, TikTok, and LinkedIn.
• Measure & Optimise: Analyse performance, report on success, and use data to drive continuous improvement.
• Lead & Inspire: Manage a Social Media Executive and guide influencer marketing initiatives.

What We’re Looking For

• A social media expert with big brand experience (agency or client-side).
• Strategic thinker with hands‑on knowledge of organic social plans and a good understanding of paid media.
• Strong sense of tone of voice, visual aesthetics, and what works for different audiences.
• Confident working with senior stakeholders and media partners.
• Analytical mindset – comfortable using data to inform decisions.
• Desirable: Team management and influencer marketing experience.

Why Join Us?

This is more than a job – it’s a chance to shape the future of one of the UK’s most loved brands. You’ll have the freedom to innovate, the support of a passionate team, and the opportunity to make a tangible impact on our brand’s social presence.

We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by Department of Education and Rate my Apprenticeship, this year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.