Social Media Manager

WRU - Welsh Rugby Union; Cardiff; On-site; GBP 30,000 - 35,000; Full time

Benefits offered by this job

Life assurance scheme

Job summary

WRU - Welsh Rugby Union is seeking a Social Media Manager to plan, deliver, and evaluate social activity across Wales’ rugby accounts including national teams and Principality Stadium. You’ll shape a data-driven strategy, produce mobile-first content, and grow audiences while supporting ticketing and commercial objectives.

The role requires strong content production, analytics skills and the ability to work quickly in a fast-paced editorial environment. Welsh language ability is a plus.

Qualifications

• Strong creative social content production skills with ability to capture, edit and publish engaging, social-first content using mobile devices.
• Proven experience delivering and evaluating social media strategies and content plans.
• Excellent knowledge of major social platforms, trends, best practices and audience behaviours.
• Strong understanding of social media analytics and reporting tools.
• Experience in fast-paced editorial environments and rugby knowledge is advantageous.
• Ability to identify and tell compelling stories and manage time-sensitive content.

Responsibilities

• Develop and manage an insight-led social media strategy supporting WRU Group objectives.
• Plan, create, publish and evaluate engaging content across WRU social channels.
• Manage day-to-day operation of platforms, scheduling, publishing, community engagement and live coverage.
• Use data and insights to assess performance and continually improve content.

Skills

Social media strategy

Content production

Analytics

Editing software

Editorial judgement

Time management

Welsh language (desirable)

Tools

CMS

Editing software

Job description

• Life assurance scheme

This is an exciting, fast-paced and varied role responsible for planning, delivering and evaluating social media activity across the Welsh Rugby Union’s full portfolio of accounts, including the Wales senior men’s and women’s channels, Principality Stadium and the WRU’s wider corporate and community accounts.

Using audience insight and platform-specific content, the Social Media Manager will capture, engage and grow audiences, tell positive and compelling stories from across Welsh rugby, support ticketing and commercial objectives, and enhance the global profile of Welsh rugby and Principality Stadium.

Closing Date: 29 October 2026

Salary: £30000-£35000 per annum

The Person

• Strong creative social content production skills, with the ability to capture, edit and publish engaging, social-first content using mobile devices, while continually pushing creative boundaries and experimenting with new formats and ideas.
• Proven experience of developing, delivering and evaluating successful social media strategies and content plans.
• Excellent knowledge of major social media platforms, emerging trends, platform best practice and audience behaviours.
• Strong understanding of social media analytics, reporting tools and the use of data to improve content and audience engagement.
• Excellent knowledge of rugby and the wider sporting landscape, with the ability to work effectively in a fast-paced editorial environment.
• Strong editorial judgement and the ability to identify and create content that tells a compelling story.
• Experience of content management systems and editing software, with the ability to adapt quickly to new systems and technology.
• Highly organised, proactive and able to manage competing priorities, including live and time-sensitive content.
• Excellent IT skills
• Strong interpersonal and relationship-management skills.
• Excellent written and verbal communication skills.
• Excellent knowledge and understanding of regulatory compliance relevant to social media publishing and content production.
• Ability to communicate and work through the medium of Welsh is highly desirable.
• A valid UK driving licence is desirable.

The Role

• Develop and manage an insight-led social media strategy that supports the WRU Group’s wider strategic and commercial objectives.
• Plan, create, publish and evaluate engaging content across the WRU’s social media channels.
• Manage the day-to-day operation of social platforms, including content scheduling, publishing, community engagement and live coverage.
• Use data, audience insight and analytical tools to assess performance, identify opportunities and continually improve content