Social Media Manager

Welsh Rugby Union (WRU); Cardiff; Hybrid; GBP 38,000 - 48,000; Full time

Job summary

The Welsh Rugby Union is seeking a Social Media Manager to plan, deliver and evaluate social media activity across its accounts, including Wales senior teams and Principality Stadium. Hybrid role based in Cardiff.

Use insights to engage audiences, support ticketing and commercial objectives, and raise the global profile of Welsh rugby. Strong editorial judgement and rugby knowledge valued; Welsh language ability desirable.

Qualifications

• Strong creative social content production skills, including mobile-first capture and editing.
• Proven experience of developing, delivering and evaluating social media strategies and content plans.
• Excellent knowledge of major platforms, trends and audience behaviours.
• Strong understanding of social media analytics and reporting tools.
• Excellent knowledge of rugby and strong editorial judgement.
• Ability to communicate through the medium of Welsh is highly desirable.

Responsibilities

• Develop and manage an insight-led social media strategy that supports WRU Group’s strategic and commercial objectives.
• Plan, create, publish and evaluate engaging content across WRU’s channels.
• Manage day-to-day operations, including scheduling, community engagement and live coverage.
• Use data and analytics to assess performance and improve content.
• Raise the global profile of Welsh professional players across the men’s and women’s game.
• Promote Welsh culture, language and values through social output.
• Support ticketing campaigns to drive demand for senior international fixtures at Principality Stadium.
• Support Super Rygbi Cymru and professional clubs in Wales to grow awareness and attendances.

Skills

Creative content production

Social media strategy

Platform knowledge

Analytics & reporting

Welsh language (desirable)

Job description

The Welsh Rugby Union is seeking a Social Media Manager for a fast-paced and varied role planning, delivering and evaluating social media activity across its full portfolio of accounts, including the Wales senior men’s and women’s channels and Principality Stadium.

The Role

Use audience insight and platform-specific content to capture, engage and grow audiences, tell compelling stories from across Welsh rugby, support ticketing and commercial objectives, and raise the global profile of Welsh rugby and Principality Stadium.

Key Responsibilities

• Develop and manage an insight-led social media strategy that supports the WRU Group’s strategic and commercial objectives
• Plan, create, publish and evaluate engaging content across the WRU’s channels
• Manage day-to-day operations, including scheduling, community engagement and live coverage
• Use data and analytics to assess performance and improve content
• Raise the global profile of Welsh professional players across the men’s and women’s game
• Promote Welsh culture, language and values through social output
• Support ticketing campaigns to drive demand for senior international fixtures at Principality Stadium
• Support Super Rygbi Cymru and professional clubs in Wales to grow awareness and attendances

About You

• Strong creative social content production skills, including mobile-first capture and editing
• Proven experience of developing, delivering and evaluating social media strategies and content plans
• Excellent knowledge of major platforms, trends and audience behaviours
• Strong understanding of social media analytics and reporting tools
• Excellent knowledge of rugby and strong editorial judgement
• Ability to communicate through the medium of Welsh is highly desirable

Key Details

• Location: Principality Stadium, Cardiff (hybrid)
• Department: Content
• Closing date: 29 October 2026