Social Media Lead – PR & Thought Leadership

Shoosmiths LLP; Manchester; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Benefits package

Disability Confident Employer

Job summary

Shoosmiths LLP seeks a Social Media Executive to own day-to-day social channels, coordinating content calendars and publishing schedules. You will work with the Senior PR & External Communications Manager to ensure activity supports PR, reputation, campaigns and events, delivering robust reporting and audience-led content across key platforms.

Collaborating with the Head of Marketing Operations and digital colleagues, you will turn media coverage into effective social content, plan amplification

Qualifications

• Experience managing or supporting social media channels, digital content, PR, campaigns or marketing.
• Strong writing, editing and proofreading skills with ability to adapt messages for different channels.
• Good understanding of how social media and PR complement each other, including amplification of media coverage and campaigns.
• Solid platform awareness with interest in content formats, channel optimisation and audience behaviour.
• Strong attention to detail and judgement around accuracy, tone, approvals and stakeholder sensitivity.
• Ability to work with Marketing Operations and digital colleagues to interpret performance data and dashboards.
• Good organisational skills to manage calendars, approvals, scheduling and deadlines.
• Professional services, B2B, PR, communications, marketing or journalism experience desirable.

Responsibilities

• Own Shoosmiths' social media channels day-to-day, maintaining content calendar and publishing schedule.
• Support the delivery of social media strategy aligned with PR, brand and business priorities.
• Draft, schedule, publish and optimise content across channels with audience-led messaging.
• Turn media coverage and events into social content with the Senior PR & External Communications Manager.
• Plan social amplification for PR campaigns and leadership activity.
• Monitor conversations, engagement, competitor activity and market trends; escalate risks.
• Collaborate with Marketing Operations to ensure analytics and dashboards drive decisions.
• Develop social-first content with Brand, Creative, Editorial and other teams.
• Use platform insight to improve content format, timing, and channel approach.
• Keep up to date with social media trends and best practices.

Skills

Social media management

Writing & editing

PR synergy

Platform knowledge

Attention to detail

Collaboration with Marketing Ops

Organisational skills

B2B/PR experience desirable

Job description

Shoosmiths LLP seeks a Social Media Executive to own day-to-day social channels, coordinating content calendars and publishing schedules. You will work with the Senior PR & External Communications Manager to ensure activity supports PR, reputation, campaigns and events, delivering robust reporting and audience-led content across key platforms.

Collaborating with the Head of Marketing Operations and digital colleagues, you will turn media coverage into effective social content, plan amplification