Social Media Lead — Ice Cream Brands | AI-Driven Growth

Oliver; Staines-upon-Thames; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

OLIVER, part of the Brandtech Group, is hiring a Social Media Manager to lead the social strategy for ice cream brands. You will turn consumer insights into platform-native content and collaborate with content creators and creative teams to deliver engaging posts and campaigns.

You will guide content from idea to publication, use performance data to improve results, and manage community responses within brand guidelines.

Qualifications

• Strong social media for brands with platform-specific knowledge.
• Excellent copywriting and creative eye for platform-fit content.
• Ability to respond quickly to cultural moments and trends.
• Strategic, proactive approach to content and client goals.
• Ability to build trusted relationships with internal teams and clients.
• Understanding of paid media and influencer partnerships.
• Experience with social media management tools such as Sprinklr and Meta Business Suite.

Responsibilities

• Respond to consumer comments, questions, and mentions in brand tone to build engagement.
• Use social listening to track trends and convert insights into content and comments.
• Monitor feeds for cultural opportunities and coordinate brand responses.
• Identify new influencers and creators for partnerships.
• Write copy for organic posts and paid content.
• Develop content ideas from briefs and trends to deepen engagement.
• Collaborate with content creators and creative teams on briefs.
• Guide platform best practices to keep content native to each channel.
• Review client briefs and support brief development for creatives.
• Help craft tone of voice guidance and FAQ copy for social channels.
• Support development of social channel strategy workstreams and content calendars.
• Present ideas and strategy to clients; track performance and suggest optimisations.

Skills

Social media management

Copywriting

Digital trends

Strategic thinking

Client relations

Paid media knowledge

Sprinklr

Meta Business Suite

Organizational skills

AI tools for social content

Training others on AI

AI workflows

Tools

Sprinklr

Meta Business Suite

Job description

OLIVER, part of the Brandtech Group, is hiring a Social Media Manager to lead the social strategy for ice cream brands. You will turn consumer insights into platform-native content and collaborate with content creators and creative teams to deliver engaging posts and campaigns.

You will guide content from idea to publication, use performance data to improve results, and manage community responses within brand guidelines.