Hybrid Social Media Manager for FMCG & AI-Driven Brands

OLIVER; Glasgow; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

OLIVER is seeking a Social Media Manager to lead social content for a group of ice cream brands. You will translate consumer insights into entertaining, platform-native content and guide content from concept to publication in collaboration with Content Creators and creative teams.

You will monitor performance, adjust strategies, and coach teams on best practices across channels, ensuring brand guidelines are followed and content remains timely and relevant.

Qualifications

• Strong capability in social media for brands with platform-specific strategies.
• Excellent written communication and copywriting tailored to each channel.
• Keen eye for digital trends and cultural moments to shape brand stories.

Responsibilities

• Respond to consumer comments in the brand's voice and build engagement.
• Track trends with social listening and translate insights into content.
• Identify reactive moments and coordinate timely brand responses.

Skills

Social media management

Copywriting

Content strategy

AI tools

Influencer partnerships

Analytics

Communication

Tools

Sprinklr

Meta Business Suite

Job description

OLIVER is seeking a Social Media Manager to lead social content for a group of ice cream brands. You will translate consumer insights into entertaining, platform-native content and guide content from concept to publication in collaboration with Content Creators and creative teams.

You will monitor performance, adjust strategies, and coach teams on best practices across channels, ensuring brand guidelines are followed and content remains timely and relevant.