Social Media Lead: Branded Content & Growth

Global Sports Jobs Limited; West Kirby; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

25 days holiday

8 bank holidays

Pension scheme matching 5.5%

Life Assurance

Financial guidance and mortgage advice

Cycle to Work scheme

Season ticket loans

Exclusive shopping discounts

Will Writing Service

Employee Assistance Programme

Medicash Health Plan

Job summary

Liverpool Football Club is seeking a Social Content Lead within the Social Media team to create, optimise and distribute commercial content across our social platforms. You’ll work with the Social Media and Commercial Content teams to deliver sponsored content that adds value for club partners while supporting channel growth and engagement.

The role is full-time, based at the club’s Liverpool office, and requires expert knowledge of major platforms, strong editorial judgement, and proven ability

Qualifications

• Expert knowledge of key social media platforms, including Facebook, Instagram, X (Twitter), TikTok, Snapchat, YouTube and WhatsApp.
• Strong knowledge of LFC’s squads, including players, managers and coaching staff across men’s, women’s and youth teams.
• Proven ability to work within cross-functional media and marketing teams to deliver integrated campaigns.
• Ability to respond quickly to real-time developments, making confident, informed decisions under pressure.
• Strong editorial judgement and attention to detail in content creation and publishing.
• Highly collaborative, with experience working effectively across cross-functional teams.
• Ability to analyse and report on content performance, drawing actionable insights to improve future output.

Responsibilities

• Act as social lead for commercial content optimisation and feedback, both internally and externally.
• Support and optimise partnership ideas, activations and club marketing campaigns to ensure they are suitable for social media in a way that benefits club channels.
• Shape the club’s global social media presence through commercial content, introducing innovative ideas, formats and concepts.
• Partner with internal and external stakeholders, including Content, Graphics, Commercial and Marketing teams, to develop and deliver branded content and paid social campaigns.
• Identify social trends, cultural moments and emerging platform opportunities relevant to the audience.
• Support the Club’s ambition to remain at the forefront of social media innovation and best practice by monitoring competitor activity and broader industry trends.
• Utilise research, analytics and performance measurement tools, working collaboratively with relevant departments to inform and optimise content strategy.
• Ensure all activity aligns with brand, platform and partner requirements.

Skills

Facebook

Instagram

X/Twitter

TikTok

Snapchat

YouTube

WhatsApp

Content strategy

Analytics

Editorial judgement

Collaboration

Job description

Liverpool Football Club is seeking a Social Content Lead within the Social Media team to create, optimise and distribute commercial content across our social platforms. You’ll work with the Social Media and Commercial Content teams to deliver sponsored content that adds value for club partners while supporting channel growth and engagement.

The role is full-time, based at the club’s Liverpool office, and requires expert knowledge of major platforms, strong editorial judgement, and proven ability