Senior Specialist, Social Media (Commercial Content)

Liverpool Football Club; Liverpool; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Contributory pension

Life Assurance

Mortgage guidance

Cycle to Work

Season ticket loans

Employee discounts

Health plan

Volunteering opportunities

LFCTV perks

Job summary

Liverpool FC is seeking a Senior Specialist, Social Media to join the team in Liverpool. This role sits within the Social Media team and focuses on creating, distributing and optimising commercial content across the Club’s social platforms.

You will partner with Content, Graphics, Commercial and Marketing to deliver branded content and paid social campaigns, identify trends, and measure performance to drive channel growth and engagement.

Qualifications

• Extensive knowledge of major social platforms (Facebook, Instagram, X, TikTok, YouTube).
• Strong knowledge of LFC squads, players, managers and staff across men’s, women’s, and youth teams.
• Experience delivering integrated campaigns with cross-functional teams.
• Ability to respond quickly to real-time developments under pressure.
• Strong editorial judgement and attention to detail in content creation and publishing.

Responsibilities

• Be the social lead for commercial content optimisation and feedback, both internally and externally.
• Support and optimise partnership ideas/activations and club marketing campaigns to ensure they are suitable for social media in a way that benefits club channels.
• Shape the club’s global social media presence via commercial content, introducing innovative ideas, formats, and concepts.
• Partner with internal and external stakeholders to develop and deliver branded content and paid social campaigns.
• Identify social trends, cultural moments, and emerging platform opportunities relevant to our audience.
• Monitor competitor activity and broader industry trends to keep LFC at the forefront of social media.
• Utilise research, analytics, and performance measurement tools to inform and optimise content strategy.
• Ensure all activity aligns with brand, platform, and partner requirements.

Skills

Social media strategy

Cross-functional work

Editorial judgement

Real-time decisioning

Content publishing

Tools

Social media platforms

Job description

We are looking for a Senior Specialist, Social Media to join the team at Liverpool FC.

This role sits within the Social Media team, part of the wider Creative Content function, and focuses on creating, distributing and optimising commercial content across the Club’s social platforms. Working closely with the Social Media and Commercial Content teams, the role will deliver sponsored and branded content that adds value for club partners while supporting channel growth and engagement.

What will you be doing?

• Be the social lead for commercial content optimisation and feedback, both internally and externally.
• Support and optimise partnership ideas/activations and club marketing campaigns to ensure they are suitable for social media in a way that benefits club channels.
• Shape the club’s global social media presence via commercial content, introducing innovative ideas, formats, and concepts.
• Partner with internal and external stakeholders, including Content, Graphics, Commercial, and Marketing teams, to develop and deliver branded content and paid social campaigns.
• Identify social trends, cultural moments, and emerging platform opportunities relevant to our audience.
• Support the Club’s ambition to remain at the forefront of social media innovation and best practice by monitoring competitor activity and broader industry trends.
• Utilise research, analytics, and performance measurement tools, working collaboratively with relevant departments to inform and optimise content strategy.
• Ensure all activity aligns with brand, platform, and partner requirements.

Who are we looking for?

Essential Knowledge

• Expert knowledge of key social media platforms, including (but not limited to) Facebook, Instagram, X (Twitter), TikTok, Snapchat, YouTube, and WhatsApp.
• Strong knowledge of LFC’s squads, including players, managers, and coaching staff across men’s, women’s, and youth teams.
• Proven ability to work within cross-functional media and marketing teams to deliver integrated campaigns.
• Ability to respond quickly to real-time developments, making confident, informed decisions under pressure.
• Strong editorial judgement and attention to detail in content creation and publishing.

Essential Functional / Technical Skills

• Highly collaborative, with experience working effectively across cross-functional teams.
• Familiarity with social media management platforms for scheduling, approvals, publishing, tagging, and reporting (desirable).
• Ability to analyse and report on content performance, drawing actionable insights to improve future output.

Why should you apply?

This is a full-time permanent position working 35 hours per week. Your main base will be our city centre office in Liverpool.

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:

• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs
• Volunteering opportunities to give back to the community
• Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts

…and much more! LFC Benefits.pdf

At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.

Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.

#LFCJobs