Specialist, Social Media (Commerical Content)

Liverpool Football Club; Liverpool; On-site; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Pension scheme matching up to 5.5%

Life Assurance Cover

Health Cash Plan

Cycle to Work scheme

Season ticket loans

Exclusive discounts & priority tickets

LFCTV GO access

Job summary

Liverpool Football Club is seeking a Senior Specialist, Social Media to join our Creative Content team in Liverpool. You will lead commercial content across our social platforms, optimise partnerships, and drive measurable growth and engagement for club channels.

You will work with internal partners and external agencies to deliver branded content and paid social campaigns while staying ahead of platform trends.

Qualifications

• Experience shaping social content strategies across multiple platforms.
• Ability to extract actionable insights from performance data.
• A track record of delivering engaging, on-brand content.
• Strong collaboration across marketing, partnerships and creative teams.
• Adept at maintaining quality and accuracy in real-time publishing.

Responsibilities

• Be the social lead for commercial content optimisation and feedback, both internally and externally.
• Support and optimise partnership ideas/activations and club marketing campaigns to ensure they are suitable for social media in a way that benefits club channels.
• Shape the club's global social media presence via commercial content, introducing innovative ideas, formats, and concepts.
• Partner with internal and external stakeholders, including Content, Graphics, Commercial, and Marketing teams, to develop and deliver branded content and paid social campaigns.
• Identify social trends, cultural moments, and emerging platform opportunities relevant to our audience.
• Support the Club's ambition to remain at the forefront of social media innovation and best practice by monitoring competitor activity and broader industry trends.
• Utilise research, analytics, and performance measurement tools, working collaboratively with relevant departments to inform and optimise content strategy.
• Ensure all activity aligns with brand, platform, and partner requirements.
• Expert knowledge of key social media platforms, including (but not limited to) Facebook, Instagram, X (Twitter), TikTok, Snapchat, YouTube, and WhatsApp.
• Strong knowledge of LFC's squads, including players, managers, and coaching staff across men's, women's, and youth teams.
• Proven ability to work within cross-functional media and marketing teams to deliver integrated campaigns.
• Ability to respond quickly to real-time developments, making confident, informed decisions under pressure.
• Strong editorial judgement and attention to detail in content creation and publishing.

Skills

Social media strategy

Content optimization

Analytics & insights

Cross-functional collaboration

Editorial judgement

Job description

We are looking for a Senior Specialist, Social Media to join the team at Liverpool FC. This role sits within the Social Media team, part of the wider Creative Content function, and focuses on creating, distributing and optimising commercial content across the Club's social platforms. Working closely with the Social Media and Commercial Content teams, the role will deliver sponsored and branded content that adds value for club partners while supporting channel growth and engagement. What will you be doing?

• Be the social lead for commercial content optimisation and feedback, both internally and externally.
• Support and optimise partnership ideas/activations and club marketing campaigns to ensure they are suitable for social media in a way that benefits club channels.
• Shape the club's global social media presence via commercial content, introducing innovative ideas, formats, and concepts.
• Partner with internal and external stakeholders, including Content, Graphics, Commercial, and Marketing teams, to develop and deliver branded content and paid social campaigns.
• Identify social trends, cultural moments, and emerging platform opportunities relevant to our audience.
• Support the Club's ambition to remain at the forefront of social media innovation and best practice by monitoring competitor activity and broader industry trends.
• Utilise research, analytics, and performance measurement tools, working collaboratively with relevant departments to inform and optimise content strategy.
• Ensure all activity aligns with brand, platform, and partner requirements.
  Expert knowledge of key social media platforms, including (but not limited to) Facebook, Instagram, X (Twitter), TikTok, Snapchat, YouTube, and WhatsApp.
• Strong knowledge of LFC's squads, including players, managers, and coaching staff across men's, women's, and youth teams.
• Proven ability to work within cross-functional media and marketing teams to deliver integrated campaigns.
• Ability to respond quickly to real-time developments, making confident, informed decisions under pressure.
• Strong editorial judgement and attention to detail in content creation and publishing.

Essential Functional / Technical Skills

• Highly collaborative, with experience working effectively across cross-functional teams.
• Familiarity with social media management platforms for scheduling, approvals, publishing, tagging, and reporting (desirable).
• Ability to analyse and report on content performance, drawing actionable insights to improve future output.
  This is a full-time permanent position working 35 hours per week. Your main base will be our city centre office in Liverpool., To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:
• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs
• Volunteering opportunities to give back to the community
• Special LFC perks - retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts

…and much more! LFC Benefits.pdf At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association's Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.