Social Media Lead

Lloyds Banking Group; Birmingham; Hybrid; GBP 78,000 - 109,000; Full time

Benefits offered by this job

Pension up to 15%

Annual bonus

Share schemes

Discounted shopping

30 days holiday

Wellbeing & parental leave

Job summary

Lloyds Banking Group is seeking a Social Media Lead to shape and own the corporate social media strategy across major channels, driving reputation, engagement and influence. You will lead a team of managers, analysts and specialists, partnering with platforms and agencies to deliver impactful social campaigns.

This leadership role requires deep expertise in channel strategy, data-driven decision-making, and a governance mindset to balance creativity with risk.

Qualifications

• Significant experience leading corporate social media within a large, regulated organisation.
• Strong creative judgement with a track record of innovative social approaches.
• Experience launching, scaling and evolving social channels and capabilities.
• Strong data and insight capability to shape strategy and demonstrate impact.
• Understanding of discoverability across platforms, search and AI experiences.
• Proven leadership skills with ability to build high-performing teams and influence senior stakeholders.
• Sound judgement balancing creativity with governance and risk.
• Curious mindset with proven experience of responsibly using AI to drive efficiency.

Responsibilities

• Set and deliver a social media strategy aligned to Group priorities and Accelerate 2030 ambitions.
• Lead corporate social presence across LinkedIn, TikTok, YouTube and Instagram to drive reputation and growth.
• Define channel strategies; stay ahead of platform and technology trends.
• Oversee editorial planning and creative direction for social-first campaigns.
• Use audience insight and performance data to continuously improve content and outcomes.
• Build relationships with platforms, agencies and industry partners to bring innovation.
• Own social governance, monitoring and crisis communications to protect the Group’s reputation.
• Lead and develop a high-performing team while building future capability.

Skills

Corporate social media leadership

Creative storytelling

Channel strategy

Data & insight

Discoverability & SEO knowledge

Leadership & influencing

Governance & risk

AI literacy

Job description

Description

JOB TITLE: Social Media Lead

SALARY: Regional £78,098 - £91,880 | London £92,701 - £109,060

LOCATIONS: London, Bristol, Birmingham, Halifax, Leeds and Edinburgh

HOURS: Full time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

Why this role exists

Social media is where customers, colleagues, policymakers, journalists and increasingly AI systems discover, interpret and share information about organisations.

Over the past two years, Group Corporate Affairs has expanded its social presence, launched new channels, strengthened governance and improved how we use insight and data. As audiences move between social platforms, search engines and AI-powered experiences, discoverability is becoming as important as distribution.

We're looking for a Social Media Lead who can build on that momentum and help define what great corporate social media looks like in a rapidly changing communications landscape. You'll combine deep channel expertise, creative judgement and strong leadership to grow engagement, strengthen reputation and ensure Lloyds Banking Group remains relevant, discoverable and influential.

This is an exciting time to join. As the Group enters its next strategic cycle under Accelerate 2030, you'll help shape the future of corporate social media and build the capabilities we need for the years ahead.

About the opportunity

Group Corporate Affairs (GCA) is an award-winning team that provides the insight, counsel, and challenge the Group needs to deliver its strategic objectives. We deliver best-in-class communications for key audiences, ensuring Lloyds Banking Group is recognised for Helping Britain Prosper.

This is a leadership role at the heart of our external communications strategy. You'll lead and evolve our corporate presence across LinkedIn, TikTok, YouTube and Instagram, ensuring each channel plays a clear role in building reputation, engagement and influence.

You’ll report to the Head of Digital, Social and Creative Studio and lead a team of social media managers, analysts and specialists. You'll help them do their best work while shaping the future direction of corporate social media at Lloyds Banking Group.

We're looking for someone who understands how social media works today and is curious about how audiences will discover, consume and trust information in the future.

What you’ll do:

• Set and deliver a social media strategy that supports Group priorities, audience needs and Accelerate 2030 ambitions.
• Lead Lloyds Banking Group's corporate social presence across LinkedIn, TikTok, YouTube and Instagram, driving reputation, engagement and growth.
• Define channel strategies and stay ahead of audience, platform and technology trends.
• Lead editorial planning and creative direction, delivering impactful social-first content and campaigns.
• Use audience insight, social listening and performance data to continually improve content and outcomes.
• Build strong relationships with platforms, agencies and industry partners to bring innovation and best practice into the team.
• Own social governance, monitoring, escalation and crisis communications, protecting and enhancing the Group’s reputation.
• Lead, develop and inspire a high-performing team while building future capability across Digital, Social and Creative Studio.

Why join us?

We're transforming at pace. Investing billions in our people, data and tech to change the way we meet the needs of our 28 million customers. We're growing, and we'd love you to be part of the journey.

Key Requirements:

• Significant experience leading corporate social media within a large, complex organisation, ideally in a regulated environment, with deep expertise in channels, audiences and platform strategy.
• Strong creative judgement and a track record of innovation, developing social approaches, campaigns and channels that engage audiences and deliver measurable outcomes.
• Experience launching, scaling and evolving social channels and capabilities, responding to emerging platforms, trends and changing audience behaviours.
• Strong data and insight capability, using performance evidence to shape strategy, demonstrate impact and continually improve.
• A strong understanding of discoverability, including GEO and how content performs across social platforms, search and generative AI experiences.
• Proven leadership and influencing skills, with experience building high-performing multi-disciplinary teams, strong external networks and trusted relationships with senior stakeholders.
• Sound judgement and curiosity, balancing creative ambition and pace with governance and risk, and confidently challenging established communications approaches when better opportunities exist.
• AI literacy: a curious mindset and proven experience of responsibly leveraging AI to drive efficiency and enhance creativity.

This is a place for you

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.