Social Media Executive

& Co; Birmingham; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join a dynamic and creative team as a Social Media Executive, where you will be the voice of the brand across various social channels. This role is perfect for a content creator with a passion for social media and a knack for engaging audiences. You will spread awareness, grow the brand's following, and drive revenue through innovative social media marketing strategies. Collaborate with creative minds, leverage trends, and take part in exciting campaigns that showcase the brand's lifestyle. In this vibrant environment, your creativity will shine as you connect with the community and make a real impact on the brand's presence online.

Benefits

40% Discount on Products

Quarterly Allowance for Products

Team Bonding Activities

Mental Health Support

Work from Home Wednesdays

Early Finish Fridays

Performance-Based Bonus Scheme

Access to Exclusive Brand Events

Qualifications

• Experience in social media marketing with strong content creation skills.
• Ability to analyze data and create engaging content across platforms.

Responsibilities

• Manage and execute organic social media marketing strategies.
• Create and schedule content across various social media platforms.
• Collaborate with marketing teams to deliver effective campaigns.

Skills

Social Media Marketing

Content Creation

Photography

Video Skills

Copywriting

Analytical Skills

Communication Skills

Organizational Skills

Education

Degree in Marketing or Related Field

Tools

Social Media Platforms

Scheduling Tools

Job description

The Social Media Executive will be the brand voice through our social channels. They will be an advocate of all things P&Co & all things social media- using our multiple social platforms to showcase our lifestyle, promote our product & engage with our community.

Full-time: Jewellery Quarter, Birmingham

You’ll be spreading awareness & growing our following, managing our communities and ultimately driving revenue through social media marketing.

This role is for a natural creative- a content creator with a strong eye for detail and the ability to create engaging & visually appealing video & photo content. This person lives & breathes all things social. A good knowledge of multiple social channels, features & tools is essential, but they should equally be someone who enjoys joining in conversation & actively engaging with audiences.

They will identify & curate content ideas, leverage events & launches, collaborate with key creators & engage with relevant trends. The Social Media Executive will always be on the lookout for new platforms, social network innovations & trends within digital marketing.

They will work collaboratively with the creative & marketing teams to implement campaigns across channels- supporting with strategy, concept generation, planning & reporting. You’ll need to be self-motivated, detail-orientated & have strong communication skills.

Key Responsibilities

1. Support the marketing team in the strategy, ideation & delivery of organic social media marketing.
2. Responsible for the daily execution of organic marketing including content creation, scheduling & publishing across multiple social media platforms including Instagram, TikTok, Pinterest, Facebook & LinkedIn.
3. Follow the brand guidelines & execute the social strategy agreed on with the Brand Marketing Manager.
4. Write, proof & edit social posts ensuring they reflect the quality & tone of voice of the brand.
5. Create content on an ‘ad-hoc’ basis whether that be photos or video footage.
6. Work collaboratively with the wider marketing team including the content coordinator & graphic designer to aid with content creation & campaign delivery.
7. Work with set KPIs (goals) to complete weekly reports to feedback on the success of multiple social channels. Use analytical data to support the evaluation of content & to guide future posts & strategies.
8. Grow personally & dig deep into the world of social media to stay aware of the latest social trends, conversations, new features & opportunities.
9. Work to timelines & the retail calendar to effectively plan posts. Be aware of daily studio activity.
10. Build a social calendar to highlight any relevant dates, holidays or social events whether they be external or internal.
11. Work closely with our PR & Marketing Assistant to manage our growing communities daily- joining in conversations, sharing & liking customer posts & comments.
12. Execute campaigns as briefed by the Brand Marketing Manager & support with idea generation for key collection launches & retail calendar events.
13. Assume responsibility for the accuracy & quality of work that goes out on all channels.
14. Positively support & demonstrate P&Co's values, personality & culture.
15. Find & build positive relationships with external creative to help execute our strategy.
16. Assist the marketing team in wider team projects whether that be events, photoshoots or copywriting.

Key Skill Requirements

The ideal candidate should have a background in social media marketing, with experience in content creation, such as photography and basic video skills, being preferred. They must have a solid understanding of digital channels and digital marketing, alongside experience using multiple social media platforms and tools, including scheduling tools.

Confidence in utilizing in-app features such as reels and TikTok is essential. Strong communication skills, both verbal and written, are required, as well as excellent copywriting skills to inform and engage audiences effectively.

Good analytical skills are crucial to enabling continual improvement in output by interpreting data and translating it into actionable insights. The candidate should demonstrate a keen eye for detail and a strong discernment for high-quality content, along with the creative ability to produce or brief organic content as needed.

They must be capable of prioritizing and adjusting plans to accommodate a busy retail calendar and last-minute changes, working efficiently and independently to meet deadlines. The ability to work autonomously while leveraging team strengths when necessary is also essential. A natural curiosity, combined with a commitment to testing new ideas and innovating for better results, is highly valued. The candidate should possess strong organisational, time management, and teamwork skills, be able to handle various administrative tasks, and maintain a proactive, can-do attitude.

To apply please send your CV, covering letter & examples of relevant work to [e-mail]

At P&Co, we value both professional development and personal well-being, offering a range of benefits designed to create a positive, supportive work environment. Our team members enjoy a 40% discount on our website and receive a quarterly allowance to spend on our products, allowing you to stay connected with the brand and its latest collections.

We prioritize team bonding and company culture with quarterly team hikes or team-building days, encouraging collaboration and camaraderie outside the office. Additionally, you’ll have the opportunity to attend exclusive brand events, immersing yourself in the P&Co lifestyle.

Our team's mental health and well-being matter to us, which is why we provide mental health support, including access to online therapy sessions. For those who have been with us for over a year, we offer a performance-based bonus scheme to reward your hard work.

We also believe in a healthy work-life balance. That’s why we have Work from Home Wednesdays, giving you flexibility in your schedule, and Friday beers with an early finish to kickstart your weekend and unwind with colleagues.