Social Media & E-commerce Manager —(London-Based, Freelance)

PARAMSARA; Greater London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A niche fragrance house in Greater London is seeking a Social Media & E-commerce Manager to enhance brand awareness through strategic social media and e-commerce management. The ideal candidate should hold a Bachelor’s degree and possess 2–4 years of relevant experience, especially in beauty or lifestyle sectors. Responsibilities include developing content strategies, managing e-commerce platforms, and implementing creative campaigns. This freelance position is suited for individuals passionate about fragrance and culture.

Qualifications

• 2–4 years experience in social media, digital marketing, or e-commerce.
• Strong understanding of online consumer behaviour.
• Ability to manage multiple timelines efficiently.

Responsibilities

• Oversee and manage the brand's social media presence.
• Develop and implement content strategies.
• Craft promotional strategies for the eCommerce platform.
• Track performance metrics to drive online sales.

Skills

Content creation

Digital marketing

Analytics

Social media management

E-commerce optimization

Organisational skills

Communication skills

Education

Bachelor’s degree in Marketing, Communications, E-commerce

Tools

Shopify

Analytics dashboards

Job description

Social Media & E-commerce Manager — (London-Based, Freelance)

Param Sara is an Indian niche fragrance house redefining Eastern perfumery, not as nostalgia, but as an evolution. It extends the legacy of ritual, mythology, and deep-rooted traditions, transforming them into a modern sensory experience.

Role Description

This is a full-time role for a Social Media & Ecommerce Manager. The individual will oversee and manage the brand's social media presence, develop and implement content strategies, and optimize social media channels to drive engagement and brand awareness. They will also be responsible for managing the eCommerce platform, crafting promotional strategies, tracking performance metrics, and driving online sales through creative campaigns and market‑centric initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, E-commerce, or related field.
• 2–4 years of experience in social media, digital marketing, or e-commerce — ideally in beauty, luxury, or lifestyle.
• Strong understanding of content creation, analytics, and online consumer behaviour.
• Experience with CMS/e-commerce platforms (Shopify preferred).
• Proficient in social media tools, analytics dashboards, and email marketing platforms.
• Strong communication and organisational skills, with the ability to manage multiple timelines.
• A blend of creativity and commercial thinking, with meticulous attention to detail.
• Passion for fragrance, culture, and purpose‑driven brand building.