Social Media & Content Creator Executive

British Wool; Bradford; Remote; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Company pension with up to 6% employer

Life assurance

Employee Assistance Programme and Well

Cycle to Work scheme

EV salary sacrifice scheme

Additional annual leave

Training and development opportunities

Job summary

British Wool is seeking a creative Social Media & Content Creator Executive to join the Member Engagement team at our Head Office in Bradford. You will lead day-to-day content for farmer communication channels, engaging 30,000 members nationwide, and support consumer-facing campaigns with the Digital & Communications Manager.

The role requires hands-on content creation across content formats, travel to events, and strong copywriting, editing and storytelling skills.

Qualifications

• Demonstrate experience managing social media and creating high-quality content for a business, brand or organisation, with examples of work.
• Excellent written and verbal communication skills, with strong copywriting and interviewing abilities.
• Strong practical content-creation skills including short-form video, photography and graphics.
• Experience with Facebook, Instagram and LinkedIn, plus scheduling and reporting tools.
• Highly organised and able to prioritise, manage multiple projects and deadlines.
• Proactive, flexible and self-motivated, with initiative to identify stories and opportunities.
• Good judgement in managing online engagement and reputational issues.
• Ability to understand digital analytics and use results to improve content.
• Full UK driving licence and willingness to travel regularly.
• Experience in marketing/digital environments or related qualification will be considered.
• Experience with Mailchimp, WordPress, Meta Business Suite, Canva/Adobe tools.
• Experience within agriculture, rural affairs or stakeholder-led environments.

Responsibilities

• Take day-to-day responsibility for British Wool’s farmer social media channels, including British Wool Farm and Ulster Wool, creating content that supports member engagement.
• Plan, create, film, photograph, edit, schedule and publish member-focused content across social and digital channels.
• Find and tell real-life stories from farmers, depots, shearing teams, events and the wider wool industry.
• Maintain a content calendar and confidently manage changing priorities, multiple projects and deadlines.
• Support campaigns and digital assets using platforms like Mailchimp and WordPress.
• Monitor member engagement and digital performance, respond to enquiries and use insights to improve future content.
• Attend farms, depots, shows, auctions and events across the UK to capture content, occasionally outside office hours.

Skills

Social media content creation

Copywriting

Photo & video editing

Digital analytics

Project management

Communication

Storytelling

Full UK driving licence

Education

Marketing / Digital Marketing qualification

Tools

Mailchimp

WordPress

Meta Business Suite

Canva

Adobe tools

Job description

• Social Media & Content Creator Executive

Social Media & Content Creator Executive

British Wool represents 30,000 members across the UK, collecting, grading and marketing wool on their behalf. We are committed to supporting farmers and ensuring their wool reaches markets effectively and efficiently.

We are now looking for an Social Media & Content Creator Executive to join our Member Engagement team at our Head Office in Bradford.

We are looking for a creative, proactive and highly adaptable Social Media & Content Creator Executive to lead day-to-day content for British Wool’s farmer communication channels. The primary focus will be engaging our farming members through relevant, timely and engaging digital content. You will also support our Digital & Communications Manager with selected consumer-facing content and campaigns.

This is a varied, hands-on role where priorities can change quickly. You could be creating content at a farm, depot or show one day and planning campaigns, editing video or reviewing performance the next. You will need excellent communication skills, initiative and the ability to manage several projects and deadlines at once, while remaining flexible around travel, events and occasions

Depot Administration

• Take day-to-day responsibility for British Wool’s farmer social media channels, including British Wool Farm and Ulster Wool, creating content that supports member engagement and communication.
• Plan, create, film, photograph, edit, schedule and publish member-focused content across social and digital channels.
• Find and tell real life stories from farmers, depots, shearing teams, events and the wider wool industry.
• Maintain a content calendar and confidently manage changing priorities, multiple projects and deadlines.
• Support Graze, member website updates and member-focused digital campaigns using platforms such as Mailchimp and WordPress.
• Monitor member engagement and digital performance, respond appropriately to enquiries and use insight to improve future content.
• Support the Digital & Communications Manager with agreed consumer-facing content, campaign activity and digital assets.
• Attend farms, depots, shows, auctions and other events across the UK to capture member and industry content, which may occasionally require working outside normal office hours.

What you'll get

Alongside a varied role with the opportunity to create content across the British wool industry, our permanent employee benefits include:

• Company pension through Legal & General, with British Wool contributions of up to 6% of pensionable salary.
• Life assurance for eligible members of the Company pension scheme.
• Employee Assistance Programme and wellbeing support.
• Cycle to Work and Octopus Electric Vehicle salary sacrifice schemes, subject to eligibility.
• The opportunity to purchase additional annual leave, subject to scheme rules.
• Training and development opportunities.

Benefits are subject to current scheme rules and eligibility.

• Demonstrate experience managing social media and creating high-quality content for a business, brand or organisation, supported with examples of your work.
• Excellent written and verbal communication skills, with strong copywriting and the confidence to engage and interview a wide range of people.
• Strong practical content-creation skills including short-form video, photography and graphics, with experience of relevant editing/design tools.
• Experience of social platforms including Facebook, Instagram and LinkedIn, together with social scheduling and reporting tools such as Sprout Social or equivalent.
• Highly organised and able to prioritise effectively, manage competing demands and adapt quickly when plans change.
• Proactive, flexible and self-motivated, with the initiative to identify stories and content opportunities rather than waiting to be directed.
• Good judgement when managing online engagement and sensitive or reputational issues.
• Ability to understand digital analytics and use results to recommend improvements.
• Full UK driving licence and willingness to travel regularly.
• A relevant qualification in Marketing, Digital Marketing, Media, Content Creation or a related subject, or professional experience will also be considered.
• Experience of Mailchimp, WordPress, Meta Business Suite, Canva/Adobe tools.
• Experience within agriculture, rural affairs, membership organisations or another stakeholder-led environment.

We are not engaging recruitment agencies for this vacancy. Unsolicited CV’s will not be accepted, and no agency fees will be payable.

Wool House, Sidings Close, Bradford, BD2 1AZ