Social Content Lead for Farming & Member Engagement

British Wool; Bradford; Remote; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Company pension with up to 6% employer

Life assurance

Employee Assistance Programme and Well

Cycle to Work scheme

EV salary sacrifice scheme

Additional annual leave

Training and development opportunities

Job summary

British Wool is seeking a creative Social Media & Content Creator Executive to join the Member Engagement team at our Head Office in Bradford. You will lead day-to-day content for farmer communication channels, engaging 30,000 members nationwide, and support consumer-facing campaigns with the Digital & Communications Manager.

The role requires hands-on content creation across content formats, travel to events, and strong copywriting, editing and storytelling skills.

Qualifications

• Demonstrate experience managing social media and creating high-quality content for a business, brand or organisation, with examples of work.
• Excellent written and verbal communication skills, with strong copywriting and interviewing abilities.
• Strong practical content-creation skills including short-form video, photography and graphics.
• Experience with Facebook, Instagram and LinkedIn, plus scheduling and reporting tools.
• Highly organised and able to prioritise, manage multiple projects and deadlines.
• Proactive, flexible and self-motivated, with initiative to identify stories and opportunities.
• Good judgement in managing online engagement and reputational issues.
• Ability to understand digital analytics and use results to improve content.
• Full UK driving licence and willingness to travel regularly.
• Experience in marketing/digital environments or related qualification will be considered.
• Experience with Mailchimp, WordPress, Meta Business Suite, Canva/Adobe tools.
• Experience within agriculture, rural affairs or stakeholder-led environments.

Responsibilities

• Take day-to-day responsibility for British Wool’s farmer social media channels, including British Wool Farm and Ulster Wool, creating content that supports member engagement.
• Plan, create, film, photograph, edit, schedule and publish member-focused content across social and digital channels.
• Find and tell real-life stories from farmers, depots, shearing teams, events and the wider wool industry.
• Maintain a content calendar and confidently manage changing priorities, multiple projects and deadlines.
• Support campaigns and digital assets using platforms like Mailchimp and WordPress.
• Monitor member engagement and digital performance, respond to enquiries and use insights to improve future content.
• Attend farms, depots, shows, auctions and events across the UK to capture content, occasionally outside office hours.

Skills

Social media content creation

Copywriting

Photo & video editing

Digital analytics

Project management

Communication

Storytelling

Full UK driving licence

Education

Marketing / Digital Marketing qualification

Tools

Mailchimp

WordPress

Meta Business Suite

Canva

Adobe tools

Job description

British Wool is seeking a creative Social Media & Content Creator Executive to join the Member Engagement team at our Head Office in Bradford. You will lead day-to-day content for farmer communication channels, engaging 30,000 members nationwide, and support consumer-facing campaigns with the Digital & Communications Manager.

The role requires hands-on content creation across content formats, travel to events, and strong copywriting, editing and storytelling skills.