Social media content and management

Wildfarmed; London; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Career growth opportunities

Collaborative work environment

Competitive salary and benefits

Job summary

A regenerative agriculture firm in London seeks a Social Media Marketing Specialist to enhance their presence on Instagram and TikTok. This role involves creative content creation, community engagement, and performance tracking. The ideal candidate is passionate about sustainability and storytelling, with expertise in social media strategy. Competitive salary and benefits are offered.

Qualifications

• Experience with Instagram and TikTok content creation.
• Ability to analyze engagement metrics and trends.
• Strong storytelling and copywriting skills.

Responsibilities

• Develop a social first content strategy centered on brand storytelling.
• Create and publish high-quality content including reels and stories.
• Monitor and engage with the community through comments and messages.

Skills

Content creation

Social media strategy

Community management

Analytics

Tools

Instagram

TikTok

Hootsuite

Canva

Job description

Direct message the job poster from Wildfarmed

Reports to: Senior Marketing and Communications Manager

Location: London Office (4 days); remote Fridays

Overview :

At Wildfarmed, we’re on a mission to fix the food system through regenerative agriculture and we’re making it delicious, too. We believe farming for nature, in a way that’s better for you and the planet, doesn’t have to be boring. If you’re creative, bold, and ready to change how the world eats, we’d love you on the team.

About the role:

We’re looking for a creative and strategic social media lead to own and grow Wildfarmed’s presence on Instagram and TikTok. This role is all about turning our mission into engaging content that deepens brand loyalty and expands our reach. From Reels to Stories, from community management to influencer collaborations, you’ll be the voice, vibe, and momentum behind our most visible channel.

What you will be doing :

Key Responsibilities

• Develop and own a social first content strategy focused on brand storytelling, education, and community-building, with key focus channels of Instagram and Tiktok
• Plan and maintain a strategic and reactive content calendar incorporating key brand moments, partnerships, campaigns, and cultural relevance
• Conduct regular competitor benchmarking and audience insights research to inform direction
• Content Creation & Publishing
• Create, edit, and publish high-quality content including reels, stories, carousels, and static posts, hands-on and end-to-end.
• Write engaging, brand-consistent copy for all posts, captions, and stories.
• Brief and collaborate with photographers, videographers, designers, and external creators when needed
• Use content planning and scheduling tools (e.g. Later, Hootsuite, Meta Business Suite) to manage and automate posting
• Ensure all content is on-brand, legally compliant (e.g., usage rights), and visually cohesive
• Community Management & Engagement
• Monitor and actively manage comments, DMs, tags, and mentions daily to build a responsive and trusted brand presence
• Escalate community feedback and flag opportunities or issues to the relevant internal teams
• Create strategies to foster community participation (e.g., polls, Q&As, user-generated content, etc.)
• Cultivate loyalty by recognising superfans, customers, and partners publicly and personally and attending industry events whether that be supper clubs, panel talks or events.
• Account Growth & Performance Tracking
• Track and report on key metrics: reach, engagement, follower growth, saves, shares, click-throughs, etc.
• Use insights to refine content formats, posting times, hashtags, and messaging to maximise performance
• Set and evaluate Instagram and Tiktok KPIs and campaign performance, providing monthly and quarterly reporting
• Test and iterate on new content formats and strategies in response to performance data
• Research and identify relevant creators, influencers, and aligned brands for collaboration opportunities
• Manage influencer relationships: from outreach to briefing, content approvals, and performance tracking
• Support brand campaigns with coordinated influencer or partner activations
• Platform & Brand Governance
• Ensure content and account settings follow best practices for security, accessibility, and brand safety
• Maintain up-to-date bios, highlights, link-in-bio tools, and pinned posts
• Stay informed about Instagram and Tiktok algorithm updates, new tools, and emerging social media trends

You'll Thrive If You…

• Love translating purpose into scroll-stopping content and know how to make meaningful messages feel native to Instagram and/or TikTok
• Are as comfortable behind the camera or in Canva/Adobe as you are in analytics dashboards and planning docs
• Have a deep respect for brand voice, consistency, and storytelling — but aren’t afraid to test, tweak, and take creative risks
• Get energy from community, connection, and turning passive followers into passionate fans of the mission

What We Offer:

• The opportunity to be part of a dynamic, purpose-driven company making a real impact.
• A supportive and collaborative work environment.
• Career growth and development opportunities.
• Competitive salary and benefits package.
• If you’re passionate about storytelling, sustainability, and making a difference, we’d love to hear from you!

Please send your CV, Cover Letter and Portfolio through to [e-mail].

Applications submitted through Linkedin will not be accepted.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Manufacturing

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