Social Media & Community Manager

DeMellier; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Hybrid policy

Annual leave increase

Maternity policy

Employee discount

Free bag on probation

Job summary

DeMellier, a London-based luxury brand, seeks a Social Media & Community Manager to bring the brand to life online. You will craft engaging, on-brand content and manage interactions to grow awareness and loyalty across Instagram, TikTok, YouTube and more.

Partner with Creative and Marketing teams to launch campaigns, track performance and stay ahead of trends. The role combines storytelling with data-driven decisions in a hybrid London setting.

Qualifications

• 5+ years' experience managing social media for premium or luxury brands.
• Creative storyteller with a strong eye for brand aesthetics.
• Excellent copywriting and attention to detail across platforms.
• Deep knowledge of Instagram, TikTok, YouTube, Pinterest, LinkedIn.
• Experience using scheduling and analytics tools such as Later, Sprout Social or Meta Business Suite.

Responsibilities

• Own daily management of DeMellier's social channels across platforms.
• Plan, schedule and publish content aligned with campaigns and brand calendar.
• Write on-brand copy reflecting DeMellier's tone of voice.
• Collaborate with Creative and Marketing teams for social-first content.
• Monitor performance and adapt content to trends and platform updates.
• Engage with the community, respond to comments and messages timely.

Skills

Social media management

Community management

Copywriting

Brand storytelling

Content creation

Analytics

Project coordination

Luxury branding

Tools

Later

Sprout Social

Meta Business Suite

Job description

About us

DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award‑winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.

The Role

The Social Media & Community Manager is responsible for executing DeMellier's social media and community strategy, bringing the brand to life through engaging content, meaningful customer interactions and best‑in‑class social storytelling. Working closely with the Senior Brand Marketing Manager, this role supports the delivery of integrated marketing campaigns across all social platforms, ensuring content aligns with the wider brand strategy and commercial objectives. Combining creativity with data‑driven insight, the Social Media & Community Manager identifies opportunities to grow brand awareness, strengthen customer engagement and build an engaged community while continuously optimising social performance and embracing new platforms, trends and technologies.

Responsibilities

Social Media Management

• Own the day‑to‑day management of DeMellier's social media channels, including Instagram, TikTok, YouTube, Pinterest, LinkedIn, Facebook and emerging platforms.
• Plan, schedule and publish content aligned with the brand calendar and wider marketing campaigns.
• Write engaging, on‑brand copy that reflects DeMellier's tone of voice.
• Work closely with the Creative and Marketing teams to deliver compelling social‑first content that supports product launches, campaigns and brand storytelling.
• Maintain a consistent publishing schedule while identifying opportunities for reactive and trend‑led content where appropriate.

Content Creation

• Propose, develop and deliver engaging, social‑first content that reflects DeMellier's brand identity and resonates with our audience.
• Proactively identify opportunities to create authentic, engaging content by capturing brand moments and stories across the business.
• Collaborate closely with the Creative, PR and Marketing teams to maximise content opportunities and support wider brand campaigns.

Community Management

• Build and nurture an engaged online community by responding to comments, direct messages and customer interactions in a timely and brand‑appropriate manner.
• Foster meaningful relationships with customers, creators and brand advocates to strengthen loyalty and engagement.
• Identify opportunities to extend the DeMellier community beyond digital channels through thoughtfully curated events and activations that strengthen customer relationships and bring the brand to life.
• Monitor brand sentiment and elevate customer service queries where appropriate.
• Encourage conversation and identify opportunities to increase community engagement organically.

Campaign & Creator Support

• Support the execution of seasonal campaigns, product launches and collaborations across social channels.
• Work closely with the PR and Influencer teams to amplify creator content across owned channels.
• Identify opportunities to leverage user‑generated content and secure permissions where required. Support content planning around key commercial and brand moments.
• Reporting & Insights Monitor and report on social media performance, providing regular insights and recommendations.
• Track engagement, reach, audience growth, traffic and conversion metrics.
• Stay informed on competitor activity, platform developments and luxury social media trends, recommending new ideas and best practices.

AI

• Utilise AI tools to support content ideation, copy development, social planning and workflow efficiency while maintaining DeMellier's tone of voice and brand standards.
• Use AI to assist with trend research, competitor analysis and audience insight generation to inform social content planning.
• Explore emerging AI tools and platform capabilities to improve content creation, community management and campaign execution.

Requirements

• 5+ years' experience managing social media and community for a premium or luxury fashion, beauty or lifestyle brand.
• A creative mindset with a passion for storytelling and an instinct for identifying engaging content opportunities.
• Strong understanding of luxury branding, aesthetics and customer expectations. Proven experience creating engaging, social‑first content across multiple platforms.
• Excellent copywriting skills with meticulous attention to detail.
• Deep understanding of Instagram, TikTok, Youtube, Pinterest, LinkedIn and emerging social platforms.
• Experience using social scheduling and analytics platforms such as Later, Sprout Social or Meta Business Suite.
• Strong understanding of social media analytics and the ability to interpret data to optimise performance.
• Highly organised, proactive and able to manage multiple projects simultaneously.

Benefits

• Hybrid‑working policy (2 days in the office)
• Annual Leave package increases the longer you stay with us
• Enhanced company maternity policy
• Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
• Free gift DeMellier bag on successful probation