Luxury Social Media & Community Lead — Hybrid

DeMellier; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Hybrid policy

Annual leave increase

Maternity policy

Employee discount

Free bag on probation

Job summary

DeMellier, a London-based luxury brand, seeks a Social Media & Community Manager to bring the brand to life online. You will craft engaging, on-brand content and manage interactions to grow awareness and loyalty across Instagram, TikTok, YouTube and more.

Partner with Creative and Marketing teams to launch campaigns, track performance and stay ahead of trends. The role combines storytelling with data-driven decisions in a hybrid London setting.

Qualifications

• 5+ years' experience managing social media for premium or luxury brands.
• Creative storyteller with a strong eye for brand aesthetics.
• Excellent copywriting and attention to detail across platforms.
• Deep knowledge of Instagram, TikTok, YouTube, Pinterest, LinkedIn.
• Experience using scheduling and analytics tools such as Later, Sprout Social or Meta Business Suite.

Responsibilities

• Own daily management of DeMellier's social channels across platforms.
• Plan, schedule and publish content aligned with campaigns and brand calendar.
• Write on-brand copy reflecting DeMellier's tone of voice.
• Collaborate with Creative and Marketing teams for social-first content.
• Monitor performance and adapt content to trends and platform updates.
• Engage with the community, respond to comments and messages timely.

Skills

Social media management

Community management

Copywriting

Brand storytelling

Content creation

Analytics

Project coordination

Luxury branding

Tools

Later

Sprout Social

Meta Business Suite

Job description

DeMellier, a London-based luxury brand, seeks a Social Media & Community Manager to bring the brand to life online. You will craft engaging, on-brand content and manage interactions to grow awareness and loyalty across Instagram, TikTok, YouTube and more.

Partner with Creative and Marketing teams to launch campaigns, track performance and stay ahead of trends. The role combines storytelling with data-driven decisions in a hybrid London setting.