Social Media & Brand Manager at Reward Gateway

Creative Boom Ltd.; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Flexible holidays

Wellbeing allowance

Private health insurance

Development budget

Pension scheme

Employee discounts

Job summary

Reward Gateway is seeking a Social Media & Brand Manager to lead UK social media and oversee selected brand activity. You’ll create audience-first B2B content for UK HR audiences, working with the UK Marketing team, global colleagues and external agencies.

You’ll manage the UK content calendar, coordinate visuals with videographers and designers, and build influencer partnerships to strengthen the company’s reputation in the UK market. The role is hybrid, with the London office used regularly.

Qualifications

• Proven experience leading social strategy and hands-on content creation, especially LinkedIn.
• Creative instinct for translating consumer ideas to a B2B audience.
• Experience briefing videographers and designers.
• Background in brand activity and online reputation management is a plus.
• Strong writing and storytelling skills, with solid project management.

Responsibilities

• Lead UK social strategy and execution, focusing on LinkedIn and global alignment.
• Own UK content calendar for campaigns, launches, events and priorities.
• Develop creative, B2C-inspired B2B content that resonates with audiences.
• Coordinate videographers and designers for platform-specific visuals based on data.
• Build relationships with UK B2B influencers and industry voices.
• Manage UK community engagement and employee advocacy.
• Deliver influencer collaborations to reach UK audiences.

Skills

Social media strategy

Content creation

LinkedIn expertise

Brand management

Stakeholder management

Project management

Data interpretation

Creative storytelling

Education

Marketing/Communications degree

Tools

Analytics platforms

Content calendar tools

Job description

Reward Gateway is hiring a Social Media & Brand Manager to lead UK social media and oversee selected brand activity. Social media is the main focus: you'll create audience-first B2B content aimed at UK HR audiences, working with the UK Marketing team, global colleagues and external agencies.

What you'll be doing

Social media

• Lead UK social strategy and execution, with a focus on LinkedIn, aligned with global direction

• Own the UK content calendar for campaigns, research launches, events and business priorities

• Develop creative, B2C-inspired B2B content that connects with people

• Coordinate videographers and designers to produce platform-specific visuals informed by performance data

• Build relationships with relevant B2B influencers and industry voices

• Manage UK community engagement and employee advocacy

• Develop and deliver influencer collaborations to reach UK audiences

Brand

• Create and maintain an internal brand hub with guidance, templates and resources, working with global brand colleagues

• Help colleagues apply brand guidance and identify where more resources are needed

• Own review platforms: build a review‑generation approach and track ratings, volume and sentiment against competitors

• Set up processes for handling review responses and escalating issues

• Run co‑marketing with existing partners (such as webinars, eBooks and promotions), mainly for existing customers

Collaboration and measurement

• Deliver consistent, locally relevant activity with the UK marketing team

• Align UK content with the global social team

• Track and report performance and use insights to improve results

• Keep up with social trends and platform changes

What we're looking for

• Proven experience leading social strategy and hands‑on content creation, especially for LinkedIn

• A creative instinct for bringing consumer‑marketing ideas to a B2B audience

• Experience briefing videographers and designers

• Experience with brand activity, such as guidelines or online reputation (an advantage)

• Strong writing and storytelling skills

• Strong project management, including coordinating contributors, approvals and deadlines

• An adaptable approach that balances planned work with time‑sensitive requests

• Confidence working with senior stakeholders across local and global teams

• The ability to interpret performance data and use it to improve results

What's on offer

• Flexible holiday of up to 40 days a year

• £400 yearly wellbeing allowance

• Private medical insurance

• Allowance for professional development books, e‑books and podcasts

• Contributory pension scheme

• Employee, friends and family discounts at more than 1,200 retail, hospitality and lifestyle brands

• More than 50 benefits in total, with details on the Reward Gateway careers site

The Marketing team works from the London office at least twice a week.

Your interview journey

• Screening call with Talent Acquisition

• First‑stage online interview with a Senior Customer Marketing Manager and a UK Senior Campaign Manager

• Take‑home assessment

• Final in‑person interview and assessment presentation at the London office, with the UK Marketing Director and UK Senior Campaign Manager

Reasonable adjustments are available on request throughout the process.