Social Media & Brand Manager

Reward Gateway; Greater London; Hybrid; GBP 60,000 - 65,000; Full time

Benefits offered by this job

40 days holiday per year

Wellbeing allowance £400/year

Private medical insurance

Professional development budget

Contributory pension

Job summary

Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We’re seeking a Social Media & Brand Manager to lead UK social activity and oversee selected brand aspects.

You’ll craft audience-first B2B content, drawing inspiration from consumer brands, while building credibility for UK HR audiences. You’ll collaborate with UK Marketing, global teams and partners, balancing creative ideas with organized delivery, plus manage brand resources and co-marketing with

Qualifications

• Proven experience leading social media strategy and hands-on content creation for LinkedIn and business audiences.
• Strong creative instinct to translate research and campaigns into human, engaging content.
• Experience briefing videographers and designers to produce compelling social content.
• Some experience supporting brand activity, applying guidelines, and managing online reputation.
• Excellent writing and storytelling skills for complex topics.
• Strong project management skills coordinating contributors, approvals and deadlines.

Responsibilities

• Lead UK social media strategy and execution, focusing on LinkedIn and local alignment with global direction.
• Own the UK social content calendar and coordinate content for campaigns, launches and priorities.
• Create B2B social content with a fresh, consumer-inspired approach.
• Work with videographers and designers to produce engaging visuals tailored to each platform.
• Develop influencer collaborations to extend reach with UK audiences.
• Manage UK community engagement and employee advocacy to amplify stories.
• Collaborate on brand governance, resources and review management across teams.

Skills

LinkedIn content creation

Social media strategy

B2B marketing

Influencer relations

Brand governance

Tools

Video editing tools

Content calendars

Job description

Social Media & Brand Manager

Department: Marketing

Employment Type: Full Time

Location: London

Compensation: £60,000 - £65,000 / year

Description

Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well‑being solutions. Guided by our shared missions - ‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’ - we’re committed to transforming workplaces and improving people’s daily lives. Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.

We’re on a mission to make the world a better place to work. To help us get there, we’re looking for a Social Media & Brand Manager to lead our UK social media activity and manage selected aspects of the UK brand.

Social media is the primary focus of this hands‑on role. You’ll bring a bold, audience‑first approach to B2B social content, drawing inspiration from the creativity and energy of B2C brands, while building on our credibility. You’ll turn our research, campaigns and expertise into compelling stories that connect with UK HR audiences.

Working closely with the UK Marketing team, global colleagues and external agencies, you’ll combine creative thinking with responsive, organised delivery. Alongside social media, you’ll manage selected aspects of our brand, including providing guidance and resources to help the wider marketing team apply the brand consistently, developing a framework to support our online reputation, and coordinating selected co‑marketing activities with our existing partners.

Flexible, Hybrid Working

Our offices are available for you to use as often as you like. As a minimum, our Marketing team works from our London office at least twice a week.

What’s In It For Me?

A chance to be part of an extremely well‑established, stable and high‑growth ‘Unicorn’ SaaS company with over 50 benefits in our employee benefits package, including:

• A flexible holiday plan of up to 40 days per year
• £400 a year Wellbeing Allowance
• Private Medical Insurance
• Allowance for professional development books, E‑books, and podcasts
• Contributory pension scheme
• Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands

Some of Your Responsibilities & Core Duties will include:

Social media

• Lead UK social media strategy and execution, with a particular focus on LinkedIn, aligning local activity with global direction.
• Own the UK social content calendar, creating and coordinating content that supports campaigns, research launches, events and business priorities.
• Bring fresh ideas and a B2C‑inspired creative approach to our B2B social presence, developing content that captures attention and connects with audiences on a human level.
• Work with videographers, designers and marketing colleagues to turn ideas into compelling, scroll‑stopping videos and visuals, tailored to each platform and informed by performance insights.
• Build and manage relationships with relevant B2B influencers and industry voices, collaborating on content that grows our reach and credibility with UK audiences.
• Manage UK community engagement and employee advocacy, encouraging meaningful conversations and helping colleagues amplify our stories.
• Develop and deliver influencer collaborations that extend our reach and connect with relevant UK audiences.

Brand

• Create and maintain an internal marketing brand hub with guidance, templates and resources, working with global brand colleagues to help teams apply the brand consistently.
• Support colleagues in using brand guidance and assets, providing practical advice and identifying where additional resources or templates are needed.
• Take strategic ownership of review platforms, developing a proactive review‑generation approach and tracking ratings, review volume and sentiment against competitor benchmarks.
• Establish clear processes, guidance and responsibilities for relevant teams to manage day‑to‑day review responses and elevate issues, using insights to identify opportunities to improve our online reputation.
• Execute co‑marketing activities with our existing partners, such as webinars, eBooks and promotional campaigns, primarily for existing customers, with opportunities to support new business where relevant.

Collaboration and measurement

• Work with the wider UK marketing team to deliver consistent, locally relevant activity within agreed responsibilities.
• Work closely with the global social team to ensure UK content aligns with our global social direction while remaining relevant to local audiences.
• Track and report on performance, using insights to improve activity and demonstrate its contribution to UK marketing objectives.
• Stay informed about social trends, platform developments and audience interests to keep our activity relevant and creative.

The Experience and Key Skills you will have:

• Proven experience leading social media strategy and hands‑on content creation, particularly for LinkedIn and business audiences.
• A strong creative instinct, with the ability to bring ideas inspired by consumer marketing to a B2B audience.
• Experience briefing and collaborating with videographers and designers to produce engaging social content.
• Some experience supporting brand activity, such as applying brand guidelines, developing internal resources or managing online reputation, would be an advantage.
• Excellent writing and storytelling skills, with the ability to turn research and complex topics into clear, engaging content.
• Strong project management skills, with experience coordinating contributors, approvals and deadlines.
• A responsive, adaptable approach, with the ability to balance planned activity and time‑sensitive requests.
• Confidence working with senior stakeholders and colleagues across local and global teams.
• Ability to interpret performance data and use it to improve results.

Your interview journey:

• Screening call with a member of the Talent Acquisition Team
• First stage online interview with Senior Customer Marketing Manager and UK Senior Campaign Manager
• Take home assessment
• In‑person final stage interview and assessment presentation with our UK Marketing Director and UK Senior Campaign Manager. This will be held in our London office.

At Reward Gateway | Edenred we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.

Be comfortable. Be you. We want every employee to feel comfortable bringing their passion, creativity, and individuality to work. We value all cultures, backgrounds, and experiences, because we believe diversity drives innovation and makes us stronger. Our approach to hiring and building teams is about more than filling roles - it’s about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work.