Social Media and Marketing Content Executive (Mat Cover)

NHS; Basingstoke; On-site; GBP 25,000 - 35,000; Full time

Job summary

The NHS seeks a Social Media and Marketing Content Executive for a 12-month maternity cover. Responsibilities include content creation for social media, supporting marketing campaigns, and building relationships across departments to promote fundraising initiatives effectively. Aimed at individuals aspiring for a dynamic role in social media and marketing, this position is ideal for those with relevant education and experience.

Benefits

Flexible work schedule

Opportunities for personal development

Qualifications

• A-level or degree in media/marketing/graphics.
• Experience with design and video editing tools.
• Strong organization and detail-oriented.

Responsibilities

• Oversee creation of content for social media and promotional materials.
• Support development of social media strategies.
• Engage audiences and analyze social media performance.

Skills

Social media knowledge

Design experience

Video editing

Strong organization

Can-do attitude

Education

A-level in media, marketing, graphic design or equivalent subjects

Degree in Marketing, Digital Marketing or equivalent

Tools

Canva

Adobe Creative Suite

Job description

Social Media and Marketing Content Executive (Mat Cover)

We are looking for a Social Media & Marketing ContentExecutive to join our Marketing and Communications Team for a 12-monthmaternity cover. This exciting position is perfect for individuals currentlyworking in or aspiring to start a career in social media, marketing, or contentcreation.

With no day ever being the same, this is a varied and excitingrole where you will be involved in marketing campaigns that inspire supportersto participate in and donate to our fundraising events and initiatives.

Closing date - 6th July 2025

Interview - week commencing 14th July 2025

Main duties of the job

In this exciting role, you will oversee the creationof content for our promotional materials, website and social channels. Usingyour knowledge of current and upcoming trends, youll ensure that our socialmedia accounts engage both existing and new audiences, promoting our servicesand impact while helping to raise vital funds.

You will create a vast range of content, includingphotography, videos, and reels, in line with our Income Generation Strategy.

The role will work closely with alldepartments across our organisation, including fundraising, retail,volunteering and clinical. Youll need to be an excellent relationship builderand confident in working independently or as part of a team.

About us

St.Michaels Hospice is a registered charity providing specialist palliative andend of life care services since 1992, for the people of North Hampshire. We arededicated to providing care to people throughout North Hampshire who areaffected by life limiting illness to attain the highest possible quality oflife by providing a choice of specialist care and support.

St. Michaels Hospices is committedto safeguarding and promoting the welfare of vulnerable adults, children andyoung people. All staff are expected to share this commitment. Successfulcandidates will be required to undergo relevant background checks, including aDBS check and provide satisfactory reference before starting the role.

As acharity, we depend on the kindness and support of our local community tocontinue offering our services free of charge. This care is made possible bysupporters donating, taking part in fundraising events and activities, playingour lottery, shopping in our retail outlets, leaving gifts in their Wills orgiving freely of their time to volunteer.

Job responsibilities

We are looking for a Social Media & Marketing Content Executive tojoin our Marketing and Communications Team for a 12-month maternity cover. Thisexciting position is perfect for individuals currently working in or aspiringto start a career in social media, marketing, or content creation. With no day ever being the same, this is a varied and exciting rolewhere you will be involved in marketing campaigns that inspire supporters toparticipate in and donate to our fundraising events and initiatives.

Inthis exciting role, you will oversee the creation of content for ourpromotional materials, website and social channels. Using your knowledge ofcurrent and upcoming trends, youll ensure that our social media accountsengage both existing and new audiences, promoting our services and impact whilehelping to raise vital funds.

Youwill create a vast range of content, including photography, videos, and reels,in line with our Income Generation Strategy.

The role will work closely with all departments across ourorganisation, including fundraising, retail, volunteering and clinical. Youllneed to be an excellent relationship builder and confident in workingindependently or as part of a team.

To support the Communications and PR Manager in the following:

Social media

Supportin the development of social media strategies for our main and retail socialmedia channels to support the Hospices mission and Income Generation.

Createand schedule posts for social media using FanPage Karma in line with theoverall marketing plan and strategy.

Engagewith our audiences on social media to enhance our brand presence.

Usecompetitor analysis to optimise our channels.

Usesocial media reporting tools to analyse the success of activities and informnew content.

Beinnovative with content for social media, following trends where appropriate toenhance our engagement.

Content

Gatherand edit video content from across the organisation to use on multiplemarketing platforms.

Supportthe Communications and PR Manager with case studies and content

Ad-hocdesign as and when needed of assets such as posters, digital signage, leafletsetc to support our strategies.

General Responsibilities

Work to maintain the values,vision and aims of St. Michaels Hospice.

Additional Duties In discussion with the line manager to undertakework, as and when required, in support of St. Michaels Hospice as anorganisation.

Public Relations To represent St. Michaels Hospice in the communityand public domain, including social media, appropriately.

Undertake all statutory andmandatory training, as required.

To be conversant with and adhere to all St. Michaels Hospice Policiesand Procedures.

Be responsible for upholding and promoting St. Michaels Hospicesafeguarding policies, ensuring the safety and well-being of all individuals,and promptly reporting any concerns or incidents in accordance with establishedprocedures.

This is an outline job description and may be subject to change,according to the needs of the service, in consultation with the post holder.

Take responsibility for own personal safety and of others whilst atwork. You will take appropriate action or report any concerns to address anyhealth and safety issues that you or members of your team may be aware of.

This job description is an outline of the role andresponsibilities. From time to time, dueto the needs of the service, we may ask you to flexibly undertake other dutiesthat are consistent with your role and banding, including project work,internal job rotation and absence cover.

Person Specification

Qualifications

• A-level in media, marketing, graphic design or equivalent subjects
• Degree in Marketing, Digital Marketing or equivalent

Experience

• Experience in working on social media platforms is advantageous.
• Experience of working or volunteering in a charity or healthcare setting
• Experience of working within a communications or marketing team

Skills, Knowledge, Abilities

• Experience with design tools (e.g. Canva, Adobe Creative Suite) and video editing for social content.
• Proficient in using social media scheduling and analytics tools
• Knowledge of marketing via social media.
• Strong organisation skills and ability to manage multiple deadlines.
• Strong attention to detail and accuracy
• Experience with paid social media advertising
• Can work well in a fast-paced environment.
• Enjoys working as part of a team.
• Has a can-do attitude and willing try new things to help us drive engagement and conversions.

Other requirements

• A flexible approach to work, and able to work occasional evening and weekends as required
• Driving License

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.