Social Media and Community Manager

EMJ; Greater London; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

EMJFest

Christmas Party

Wembley Box

Bupa medical cashback

WeCare

25 days annual leave

Job summary

EMJ in London is seeking a strategic social media lead to shape and scale our healthcare-focused brand. You will own a multi-channel growth plan, drive engagement with professional audiences, and oversee content, advocacy programmes, and thought leadership initiatives.

You will partner with senior stakeholders to maintain a credible brand voice, optimise performance with data insights, and foster an active HCP community across channels. Hybrid role with office presence required.

Qualifications

• 3-4 years' experience in social media strategy, brand management, audience growth, or community building.
• Strong knowledge of social platforms, algorithms, and drivers of engagement.
• Experience building professional online communities with engaged follower bases.
• Excellent communication skills with internal and external stakeholders.
• Proven ability to shape and maintain a consistent brand voice across channels.
• A data-driven mindset with a passion for testing formats and improving performance.
• Ability to stay ahead of platform developments and apply insights to drive results.

Responsibilities

• Own and deliver a multi-channel social strategy to grow audience, engagement, and reach across HCP audiences.
• Ensure EMJ brand remains consistent, credible, and differentiated across platforms.
• Develop social content pillars and storytelling frameworks for platform-native content.
• Create engagement strategies including social listening and audience interaction to build a trusted HCP community.
• Lead leadership personal branding initiatives to amplify thought leadership.
• Oversee creative direction of social content ensuring branding and messaging consistency.
• Develop and manage influencer and advocate programmes to expand reach and credibility.
• Monitor sentiment and engagement to protect and enhance EMJ’s reputation.

Skills

Social strategy

Brand management

Audience growth

Community building

Stakeholder communication

Brand voice & narrative

Data-driven optimisation

Trend monitoring

Job description

This role is responsible for shaping and scaling EMJ’s social presence into a trusted, industry-leading platform for healthcare professionals. You will lead a bold, insight-driven social and brand strategy that grows a highly engaged global HCP community while ensuring a consistent, credible, and differentiated brand presence across all channels.

By combining audience growth, brand stewardship, content strategy, and community building, this role plays a key part in strengthening EMJ’s authority, visibility, and engagement within the healthcare sector.

Key Information

• Salary: £40-45k

• Location: This role is in our London/Moorgate office

• Working pattern: Hybrid, a minimum of 3 days in the office (5 days a week in the office during probation)

• Hours: 8.30am – 5pm, Mon-Fri

• Reports to: Senior Growth and Performance Marketing Manager

What you'll do?

• Social Growth Strategy: Own and deliver a multi-channel social strategy that drives audience growth, engagement, and reach across key HCP audiences through organic and employee-led advocacy.

• Brand Management: Ensure EMJ’s brand remains consistent, credible, and differentiated across all social platforms.

• Content Strategy: Develop social content pillars and storytelling frameworks that turn editorial and scientific content into engaging, platform-native content tailored to each channel.

• Community Building: Create and execute engagement strategies, including social listening and audience interaction, to build a trusted and active HCP community.

• Employee Advocacy & Thought Leadership: Lead leadership personal branding initiatives to amplify thought leadership and strengthen EMJ’s external voice.

• Creative Direction: Oversee the creative direction of social content, ensuring consistency in branding, messaging, and storytelling.

• Influencer Partnerships: Develop and manage influencer and advocate programmes, collaborating with HCPs, industry experts, and key opinion leaders to expand reach and credibility.

• Brand Reputation: Monitor sentiment and engagement to protect and enhance EMJ’s reputation within healthcare communities.

Who You Are:

• Social Media Strategy: 3-4 years' experience in social media strategy, brand management, audience growth, or community building.

• Platform & Algorithm Understanding: Strong knowledge of social platforms, algorithms, and the key drivers of audience engagement.

• Community Engagement & Building: Experience developing and managing professional online communities with an engaged follower base.

• Stakeholder Communication: Excellent communication skills, with the ability to engage and influence both internal stakeholders and external audiences.

• Brand Voice & Narrative Management: Proven experience shaping and maintaining a consistent brand voice, messaging, and narrative across digital channels.

• Continuous Optimisation: A data-driven mindset with a passion for testing new formats, improving creative standards, and optimising performance.

• Proactive Trend Monitoring: Ability to stay ahead of emerging trends, platform developments, and algorithm changes, applying insights to drive measurable results.

We're proud to have been recognised as one of The Times Best Places to Work 2026 ! Explore our benefits page to discover the full range of perks, rewards, and wellbeing support available to our colleagues.

What's in it for you:

Socials and Celebrations: Our legendary EMJFest, Christmas Party, after-work socials and regular office competitions!

VIP Perks: Enjoy exclusive access to our Wembley Box, including Concerts, FA Cup Finals, NFL games, and more!

Wellbeing Support: Your physical and mental wellbeing matters. Benefits from Bupa medical cashback, Aviva private medical insurance & WeCare for added peace of mind.

Time to Recharge: Start with 25 days' annual leave increasing with service up to 30 days

Incentives: Quarterly rewards, including unforgettable experiences such as a trip to Miami!

Fuel for Success: Begin your day the right way with free breakfast and fresh fruit.

Active Lifestyle: There’s something for everyone with a 1.5‑hour gym lunch!

Our Buddy Programme: A dedicated buddy from day one to help you settle in and thrive.

About EMJ

At EMJ, our purpose is to elevate the quality of healthcare globally by providing free and easy access to medical journals and lifelong learning opportunities

We're passionate about creating Gold Medal Winners. Just as we support healthcare professionals to be the best they can be, we invest in our people by providing the skills, tools, and opportunities they need to thrive in their careers.

While skills can be developed, values are what truly matter. That's why we look for people who embody our core values:

• Entire buy in: Everyone has loyalty to our vision, values, culture, and the long‑term goals of EMJ. We are committed to doing so in a positive and passionate way.

• Manage your own shit: We all need to be proactive and responsible for our own actions. This will lead to an inspiring place to work that we are all proud of.

• Going the extra mile: Always give your best performance, this will create a team that is different to anything else, full of hard working, gold medal winners.

Find out more about us and careers at EMJ.

We're committed to building a diverse and inclusive workplace where everyone can thrive. We know that no one meets every requirement listed in a job description, and that's okay. If you're excited about this opportunity and believe you'd be a great fit, we'd love to hear from you.