Social Listening & Insights Lead

Eight&Four; England; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Best Places to Work

Hybrid working

Private healthcare

Life insurance

25 days holiday

Team breaks UK/abroad

Regular socials

Open, engaged culture

Job summary

Eight&Four is seeking a Social Listening and Insights Manager to drive audience understanding across B2B and B2C brands. You will lead social listening, audience intelligence, and content-aligned insights to shape social and channel strategies, campaigns and creative briefs.

You’ll explore conversations, communities and cultural influences, translating findings into actionable recommendations for creative, content and client teams. Hybrid working and benefits support your growth.

Qualifications

• 3-5 years' experience in social, audience insights, social listening and digital research.
• Strong hands-on experience in social listening, audience research, community analysis and channel audits.
• Experience using tools such as Meltwater, Audiense, SEMrush, Glimpse, AnswerThePublic or similar.
• Strong understanding of Reddit, online communities, social platforms and digital audience behaviours.
• Ability to analyse qualitative and quantitative data, identify patterns and uncover insights beyond standard reporting.
• Proven ability to translate audience research into meaningful insights and recommendations that inform content, creative and channel strategies.
• Good understanding of social and digital channels, content formats and how audiences engage across different platforms.
• Experience working across B2B and B2C audiences.
• Strong presentation, communication and strategic storytelling skills.
• Ability to independently manage research and insight projects while collaborating with creative, content and strategy teams.

Responsibilities

• Conduct social listening and audience research to uncover behaviours, motivations, conversations and emerging trends.
• Research online communities, forums and platforms such as Reddit to identify audience attitudes, interests, pain points and unmet needs.
• Analyse social, search and audience data to uncover insights, cultural tensions and opportunities for brands.
• Lead social and digital channel audits, assessing content performance, audience engagement, platform effectiveness and opportunities for improvement.
• Conduct competitor, category and cultural analysis to identify trends, content gaps and opportunities.
• Translate audience intelligence into clear insights and recommendations that inform social and channel strategies, creative briefs, content development and campaigns.
• Identify audience needs, content opportunities and platform behaviours to support the development of content pillars, channel roles and wider content ecosystems.
• Monitor emerging trends, content formats, platforms and online communities relevant to clients.
• Analyse social content and campaign performance to inform future content and channel recommendations.
• Develop insight-led presentations and research findings for internal teams and clients.
• Collaborate with the Audience Strategy Lead and wider teams on pitches, campaigns and strategic projects.

Skills

Social listening

Audience research

Data analysis

Qualitative research

Trend analysis

Tools

Meltwater

Audiense

SEMrush

Glimpse

AnswerThePublic

Job description

Eight&Four is seeking a Social Listening and Insights Manager to drive audience understanding across B2B and B2C brands. You will lead social listening, audience intelligence, and content-aligned insights to shape social and channel strategies, campaigns and creative briefs.

You’ll explore conversations, communities and cultural influences, translating findings into actionable recommendations for creative, content and client teams. Hybrid working and benefits support your growth.