Social Creative Lead

Simply Social; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Simply Social is a growing social-first creative agency in London. We are looking for a Social Creative Lead to develop standout ideas and guide the London creative team from Shoreditch.

The role is hands-on and spans briefs, scripting, collaboration with creators, and feedback for ongoing content across campaigns, always-on work and partnerships. Hybrid setup with three days in Shoreditch.

Qualifications

• Portfolio showing contribution to social work.
• Experience writing scripts for social video.
• Understanding of TikTok, Instagram, creators and internet culture.
• Ability to turn audience insights into creative work.

Responsibilities

• Take the creative lead on briefs and turn strategic thinking into social ideas.
• Write, pitch and collaborate with creators; guide execution for retained clients.
• Provide direction and constructive feedback to other creatives for always-on content.
• Lead development across social-first campaigns and reactive content.
• Review concepts, scripts and edits with actionable feedback.
• Present ideas to clients and contribute to new business pitches.
• Use performance insights to guide future creative and meet briefs, budgets and timelines.

Skills

Social-first creative

Copywriting

Script writing

TikTok/Instagram knowledge

Brand voice

Production experience

Job description

Simply Social is a growing social-first creative agency, bringing together strategy, creativity and production to help brands connect with people through content they want to watch.

We're looking for a Social Creative Lead to develop standout ideas and help guide the work of our London creative team. Based at our Shoreditch office and studio, you'll work across campaigns, always-on content and creator partnerships for ambitious brands.

The Role

You’ll take the creative lead on briefs, turning strategic thinking into ideas that feel natural on social. From entertaining scripts and repeatable formats to reactive content and bigger campaign concepts, you’ll help shape work that earns attention and delivers against the brief.

This is a hands-on role for someone who loves coming up with ideas and making them happen. You'll write, pitch, collaborate with creators and guide execution, while supporting other creatives with clear direction and constructive feedback for always on content for our retained clients.

What You'll Do

• Manage and develop the creative team through regular feedback, one-to-ones and clear development goals.
• Guide the team’s output from initial ideas through to final delivery, maintaining a consistent standard of creativity and execution.
• Set clear priorities and allocate creative work, balancing workloads with client services and production.
• Review and refine concepts, scripts, treatments and edits, giving constructive, actionable feedback.
• Lead creative development across social-first campaigns, repeatable formats and reactive content.
• Write concepts and scripts, bringing strong storytelling, humour and a distinctive brand voice.
• Work with strategy to turn audience insights and cultural observations into compelling creative.
• Collaborate with content creators, copywriters, designers and production teams, shaping casting, art direction and shoots.
• Present ideas to clients and contribute to new business pitches.
• Use performance insights and audience feedback to guide future creative.
• Ensure the team delivers work within agreed briefs, budgets and timelines.

What you'll bring

- Experience in a social-first creative role within an agency or brand, with a portfolio showing your contribution.

- Strong conceptual and copywriting skills, including experience writing scripts for social video.

- A deep understanding of TikTok, Instagram, creators and internet culture.

- An instinct for what makes content entertaining, relevant and worth sharing.

- Experience taking ideas from a brief through to production and publication.

- Confidence presenting your thinking and giving constructive creative feedback.

- The ability to balance several briefs, collaborate well and take ownership of your work.

Why Simply Social?

You'll join an ambitious independent agency with established brands, an in-house studio and plenty of opportunity to make your mark on the work. You'll collaborate closely with strategy and production, develop your creative leadership skills and help shape the next stage of our London team.

Our hybrid setup includes three days together in our Shoreditch office each week, Tuesday to Thursday.