Social Content Specialist

Henkel; Hemel Hempstead; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Flexible work hours

Hybrid work model

Work from anywhere up to 30 days/yr

Global wellbeing standards

Gender-neutral parental leave (8 weeks

Employee Share Plan

Performance bonus

Pension & Life Assurance

Annual Leave: 27 days + 8 bank hols

Celebration vouchers

Job summary

Henkel is seeking a creative Social Content Specialist to bring our brands to life across social channels in the UK region. You will craft engaging content, adapt global assets, and support brand campaigns with a focus on storytelling and UGC-style formats.

You will capture, edit, and optimise content for Instagram, TikTok, and Facebook, while coordinating with Brand, Digital and Creative teams to ensure consistency. A hybrid work model and growth opportunities are offered.

Qualifications

• Experience creating content for social media platforms including Instagram, TikTok and Facebook.
• Strong photography, videography and mobile content creation skills.
• Experience using content editing tools such as CapCut, Adobe Creative Suite or similar.
• Understanding of social media best practices, trends and platform requirements.
• Experience managing content calendars and social scheduling tools.
• Strong organisational and project management skills.
• Excellent written communication and copywriting skills.
• Desirable Experience: managing influencer or creator partnerships.
• Experience working within beauty, FMCG, retail or lifestyle brands. Basic understanding of paid social and content performance metrics.

Responsibilities

• Create engaging social-first content across multiple brands and campaigns.
• Capture and edit content for social channels, optimized per platform.
• Localise global content assets for regional channels and events.
• Manage content calendars and scheduling across platforms.
• Monitor trends and creator content to identify new formats.
• Plan and execute influencer/creator campaigns and briefs.
• Review influencer content for brand alignment and campaign requirements.
• Track content performance and report insights.

Skills

Social media content creation

Photography & videography

Copywriting

Content calendar management

Organisational skills

Influencer partnerships

Understanding of platform best-pract

Tools

CapCut

Adobe Creative Suite

Job description

About this Position

We're looking for a creative and highly organised Social Content Specialist to bring our brands to life across social channels. This role is responsible for creating engaging content that connects with audiences, strengthens brand presence, and supports wider marketing campaigns. This is an exciting opportunity for someone who is passionate about social media, enjoys creating content, and thrives in a fast-paced environment where creativity, collaboration, and attention to detail are key.

What you´ll do

• Create engaging social-first content across multiple brands, including brand storytelling, educational content and UGC-style assets.
• Capture and edit content for social channels, ensuring assets are optimised for each platform.
• Adapt and localise global content assets for regional channels, including resizing, formatting and light editing to platform requirements.
• Support content creation at key brand events, launches and industry activations.
• Manage content calendars and scheduling across social media platforms.
• Ensure all content is delivered on time and aligned with brand and campaign objectives.
• Monitor social trends, platform updates and creator content to identify new opportunities and creative formats.
• Support the planning and execution of influencer and creator campaigns.
• Develop and manage influencer briefs, ensuring creators clearly understand campaign objectives and deliverables.
• Review influencer content to ensure alignment with brand guidelines and campaign requirements.
• Track and report on content and social performance, identifying key insights and opportunities for improvement.
• Work closely with Brand, Digital and Creative teams to ensure consistency across all channels and touchpoints.
• Support a test-and-learn approach to content creation, helping optimise engagement and reach over time.

What makes you a good fit

• Experience creating content for social media platforms including Instagram, TikTok and Facebook.
• Strong photography, videography and mobile content creation skills.
• Experience using content editing tools such as CapCut, Adobe Creative Suite or similar.
• Understanding of social media best practices, trends and platform requirements.
• Experience managing content calendars and social scheduling tools.
• Strong organisational and project management skills.
• Excellent written communication and copywriting skills.
• Desirable Experience: managing influencer or creator partnerships.
• Experience working within beauty, FMCG, retail or lifestyle brands. Basic understanding of paid social and content performance metrics.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Performance bonus / incentives
• Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
• Annual Leave: 27 days plus 8 Bank Holidays
• Celebration vouchers

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.