Social Content & Community Producer

Salt; Greater London; Hybrid; GBP 40,000 - 52,000; Part time

Job summary

Salt in London is seeking a Social Content & Community Producer to lead our Instagram and TikTok presence. This hybrid role (2 days per week in office) focuses on content planning, community management, copywriting and channel ownership for a leading consumer wellness brand.

You will build content calendars, identify trend-led opportunities, write platform-native copy and help shape how the brand engages with its audience across social campaigns and launches.

Qualifications

• 1-3 years' experience within Social Media, Content or Community roles.
• Strong understanding of TikTok and Instagram.
• Experience managing social channels and content calendars.
• Strong copywriting skills.
• Community management experience.
• Comfortable analysing content performance.
• Passionate about social culture and trends.
• Experience within FMCG, consumer brands, wellness, food & drink, lifestyle or beauty brands is highly desirable.

Responsibilities

• Own Instagram and TikTok channels.
• Build and manage content calendars.
• Plan content around campaigns, launches and cultural moments.
• Manage community engagement.
• Write captions, hooks and social-first copy.
• Help shape and maintain brand tone of voice.
• Identify trends and reactive content opportunities.
• Analyse content performance and apply insights.
• Brief content creators and contribute social-first ideas.

Skills

Social media

Content planning

Community management

Copywriting

Analytics

Trend awareness

Tools

Instagram

TikTok

Job description

Social Content & Community Producer London (Hybrid, 2 Days Per Week) Up to £250/day (Outside IR35) 6-Month Contract The Role We're looking for a Social Content & Community Producer to help drive the social presence of a leading consumer wellness brand across Instagram and TikTok. This is a social-first role focused on content planning, community management, copywriting and channel ownership. You'll be responsible for building content calendars, identifying trend-led opportunities, writing platform-native copy and helping shape how the brand shows up across social. Working alongside a dedicated content creator, you'll help plan what gets created, when it gets published and how the brand engages with its audience.

What You'll Be Doing:

• Own Instagram and TikTok channels
• Build and manage content calendars
• Plan content around campaigns, launches and cultural moments
• Manage community engagement
• Write captions, hooks and social-first copy
• Help shape and maintain brand tone of voice
• Identify trends and reactive content opportunities
• Analyse content performance and apply insights
• Brief content creators and contribute social-first ideas

About You:

• 1-3 years' experience within Social Media, Content or Community roles
• Strong understanding of TikTok and Instagram
• Experience managing social channels and content calendars
• Strong copywriting skills
• Community management experience
• Comfortable analysing content performance
• Passionate about social culture and trends
• Experience within FMCG, consumer brands, wellness, food & drink, lifestyle or beauty brands is highly desirable *Rates depend on experience and client requirements