Social & Content Account Executive - Burson

Bursonglobalcareers; Greater London; On-site; GBP 26,000 - 38,000; Full time

Job summary

Burson, part of WPP, is a global leader in communications and a hub for creative, social and content expertise. The role focuses on developing social content for a leading European fashion retailer, helping brands earn attention and drive conversation across markets.

You will work closely with the Social & Content Manager to support day-to-day activities, learn industry best practices and contribute to successful campaigns. This is a growth-focused opportunity in a dynamic digital environment.

Qualifications

• Experience creating social-first content, including copywriting, filming and editing for digital channels.
• Strong understanding of major social platforms and platform-specific best practices.
• Excellent written and verbal communication skills with strong attention to detail.
• Strong organisational and project management skills, with the ability to manage multiple deadlines.
• Analytical mindset with an interest in social listening, reporting and interpreting performance data.

Responsibilities

• Support the day-to-day management of social media campaigns and client communications.
• Research social trends, emerging formats and cultural moments to inform content planning.
• Create and edit social content, including copywriting, basic filming and video editing for multiple platforms.
• Assist with the development and delivery of social content calendars and campaign activations.
• Coordinate meetings, prepare materials, capture notes and ensure follow-up actions are completed.
• Monitor campaign performance, conduct social listening and use analytics tools to generate insights.
• Create visually engaging reports and presentations that communicate campaign results and recommendations.
• Support account administration, project tracking, budget management and new business opportunities.

Skills

Social media

Copywriting

Video editing

Content creation

Analytics

Project management

Communication

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram .

More about the role:

The Burson Sport, Brand & Entertainment team works with some of the world's most ambitious consumer brands, helping them earn attention, build cultural relevance and drive conversation across markets. This role will focus on a leading European fashion retailer, creating content for the brand's social channels.

The team is united by a belief in the power of culture, creativity and influence to shape how people discover, engage with and talk about brands. Across fashion and retail, lifestyle and technology, and food and drink, the team develops work that is insight-led, locally relevant and capable of travelling across multiple markets.

As an Account Executive (AE) for Social & Content, you are a vital part of our team, developing foundational skills in co ntent, communications and client service. Working closely with and into the Social & Content Manager, you will be instrumental in supporting day-to-day activities, learning industry best practices, and contributing to successful client campaigns. Your role centers on social content creation, community engagement, and leveraging social data to drive performance.

We encourage you to bring your creativity, proactivity, and unique perspective to the role, drawing inspiration from your interests to develop fresh ideas and contribute to compelling content strategies. This position offers a prime opportunity for growth, learning, and making a tangible impact on client success within the exciting world of social media and digital content.

What you'll do:

• Support the day-to-day management of social media campaigns and client communications.


• Research social trends, emerging formats and cultural moments to inform content planning.


• Create and edit social content, including copywriting, basic filming and video editing for multiple platforms.


• Assist with the development and delivery of social content calendars and campaign activations.


• Coordinate meetings, prepare materials, capture notes and ensure follow-up actions are completed.


• Monitor campaign performance, conduct social listening and use analytics tools to generate insights.


• Create visually engaging reports and presentations that communicate campaign results and recommendations.


• Support account administration, project tracking, budget management and new business opportunities.

Experience that contributes to success:

• Strong understanding of major social platforms, content formats and platform-specific best practices.


• Experience creating social-first content, including copywriting, filming and editing for digital channels.


• Excellent written and verbal communication skills with strong attention to detail.


• Strong organisational and project management skills, with the ability to manage multiple deadlines.


• Interest in social media trends, internet culture and the broader digital marketing landscape.


• Analytical mindset with an interest in social listening, reporting and interpreting performance data.


• Collaborative approach with the ability to work effectively across teams and build positive relationships.


• Proactive, curious and eager to learn, with a willingness to embrace new technologies, including AI tools and platforms.

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You belong at Burson:

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their