Social Account Director - Burson

Bursonglobalcareers; Greater London; On-site; GBP 70,000 - 120,000; Full time

Job summary

Burson, part of WPP, is seeking a Social Account Director to lead the activation and delivery of social workstreams for a major European fashion brand. You will ensure that strategic thinking is translated into brilliant, well‑managed outputs across content, influencer, creator and community‑led activity.

You will work closely with strategists, creatives, studio, influencer and client teams to manage day‑to‑day delivery across Instagram, TikTok and YouTube, maintaining momentum, quality and pace

Qualifications

• Proven experience leading social account management or integrated campaigns.
• Strong project management and client‑leadership skills.
• In-depth knowledge of Instagram, TikTok and YouTube formats.
• Agency environment experience preferred.

Responsibilities

• Lead day‑to‑day management and delivery of social workstreams on time and on brief.
• Translate strategy into scopes, timelines, content plans and milestones.
• Coordinate multi-disciplinary teams to keep workstreams connected.
• Act as day‑to‑day client lead, managing updates and approvals.
• Oversee influencer/creator activation workflows and approvals.
• Identify risks early and communicate progress to stakeholders.
• Support performance reporting and translate results into optimisation actions.

Skills

Social account management

Project management

Campaign delivery

Agency experience

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram .

More about the role:

We are looking for a Social Account Director to lead the activation and delivery of social workstreams for a major European fashion brand. This role will ensure that strategic thinking is translated into brilliant, well-managed social outputs across content, influencer, creator and community-led activity. You will be the operational heartbeat of the account, keeping work moving, teams aligned and delivery at a consistently high standard.

You will work closely with strategists, creatives, studio, influencer, PR and client teams to manage day-to-day delivery across Instagram, TikTok and YouTube. The role requires strong account leadership, excellent project management and a deep understanding of what it takes to deliver social work efficiently, collaboratively and at pace.

What you'll do:

• Lead the day-to-day management and delivery of social workstreams, ensuring activity is delivered on time, on brief and to a high standard.
• Translate agreed strategy into clear scopes, timelines, content plans, production requirements and delivery milestones.
• Manage social content calendars, asset trackers, approvals, copy development, posting requirements and reporting inputs across multiple channels and markets.
• Coordinate internal teams including strategy, creative, studio, influencer, PR and paid social to keep workstreams connected and moving efficiently.
• Act as a key day-to-day client lead, managing updates, expectations, feedback, approvals and delivery conversations with confidence and clarity.
• Oversee influencer and creator activation workflows, ensuring briefs, contracts, timelines, content reviews and deliverables are managed effectively.
• Identify delivery risks early, problem-solve quickly and keep stakeholders informed of progress, dependencies and next steps.
• Support performance reporting by gathering inputs, coordinating analysis and helping teams translate results into practical optimisation actions.

Experience that contributes to success:

• Strong experience in social account management, project management or integrated campaign delivery, ideally within an agency environment.
• A practical understanding of social platforms including Instagram, TikTok and YouTube, with awareness of formats, production needs, approval processes and publishing considerations.
• Proven ability to manage multiple social workstreams, timelines, budgets, stakeholders and deliverables without losing momentum or attention to detail.
• Experience delivering content, influencer, creator or community-led campaigns from brief through to execution and reporting.
• Confident client-handling skills, with the ability to manage feedback, approvals, expectations and day-to-day communication.
• Excellent organisational skills, calm problem-solving and the ability to keep cross-functional teams aligned in a fast-paced environment.
• A collaborative mindset, with the confidence to work closely with strategy and creative teams while owning the practical delivery of social activity.

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You belong at Burson:

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and comm