Social & Content Account Executive - Burson

Burson; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Burson is seeking an Account Executive for Social & Content to support day-to-day social campaigns for a leading European fashion retailer. You’ll help create content, manage community engagement, and leverage social data to boost performance.

Working closely with the Social & Content Manager, you’ll develop content calendars, draft copy, edit video, and track campaign results. A curious, proactive learner with strong communication will thrive in our hybrid London team.

Qualifications

• Strong understanding of major social platforms and best practices.
• Experience creating social-first content including copywriting and editing.
• Excellent written and verbal communication with attention to detail.
• Organised with ability to manage multiple deadlines.
• Interest in social trends and digital marketing landscape.
• Analytical mindset with ability to interpret performance data.
• Collaborative, proactive, and open to new technologies including AI.

Responsibilities

• Support day-to-day management of social media campaigns and client communications.
• Research social trends and formats to inform content planning.
• Create and edit social content, including copywriting, filming and editing.
• Develop and deliver social content calendars and campaign activations.
• Coordinate meetings, prepare materials, and ensure follow-up actions.
• Monitor campaign performance and use analytics to generate insights.
• Create reports and presentations communicating results and recommendations.
• Support account administration, project tracking and budget management.

Skills

Social content creation

Copywriting

Video editing

Analytics & reporting

Tools

Social analytics tools

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

The Burson Sport, Brand & Entertainment team works with some of the world’s most ambitious consumer brands, helping them earn attention, build cultural relevance and drive conversation across markets. This role will focus on a leading European fashion retailer, creating content for the brand’s social channels.

The team is united by a belief in the power of culture, creativity and influence to shape how people discover, engage with and talk about brands. Across fashion and retail, lifestyle and technology, and food and drink, the team develops work that is insight-led, locally relevant and capable of travelling across multiple markets.

As an Account Executive (AE) for Social & Content, you are a vital part of our team, developing foundational skills in content, communications and client service. Working closely with and into the Social & Content Manager, you will be instrumental in supporting day-to-day activities, learning industry best practices, and contributing to successful client campaigns. Your role centres on social content creation, community engagement, and leveraging social data to drive performance.

We encourage you to bring your creativity, proactivity, and unique perspective to the role, drawing inspiration from your interests to develop fresh ideas and contribute to compelling content strategies. This position offers a prime opportunity for growth, learning, and making a tangible impact on client success within the exciting world of social media and digital content.

What you’ll do:

• Support the day-to-day management of social media campaigns and client communications.
• Research social trends, emerging formats and cultural moments to inform content planning.
• Create and edit social content, including copywriting, basic filming and video editing for multiple platforms.
• Assist with the development and delivery of social content calendars and campaign activations.
• Coordinate meetings, prepare materials, capture notes and ensure follow-up actions are completed.
• Monitor campaign performance, conduct social listening and use analytics tools to generate insights.
• Create visually engaging reports and presentations that communicate campaign results and recommendations.
• Support account administration, project tracking, budget management and new business opportunities.

Experience that contributes to success:

• Strong understanding of major social platforms, content formats and platform-specific best practices.
• Experience creating social-first content, including copywriting, filming and editing for digital channels.
• Excellent written and verbal communication skills with strong attention to detail.
• Strong organisational and project management skills, with the ability to manage multiple deadlines.
• Interest in social media trends, internet culture and the broader digital marketing landscape.
• Analytical mindset with an interest in social listening, reporting and interpreting performance data.
• Collaborative approach with the ability to work effectively across teams and build positive relationships.
• Proactive, curious and eager to learn, with a willingness to embrace new technologies, including AI tools and platforms.

#LI-CY1

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.