Social Community Manager

Leo UK; Greater London; On-site; GBP 36,000 - 52,000; Full time

Job summary

Leo Burnett London is seeking a Social & Community Manager who lives and breathes social. You will be at the heart of our clients’ social presence, shaping how brands engage, respond and participate in conversations with personality and authenticity.

You’ll blend strategy, content creation and community management across platforms, working with creatives, strategy and account teams. Agency and client-facing experience is essential, as is the ability to move quickly and spot opportunities

Qualifications

• Agency experience in a fast-paced, multi-client environment.
• Confident dealing with clients, presenting thinking and managing day-to-day relationships.
• Social-first mindset with understanding of platforms, communities and trends.
• Strong community management that builds relationships and culture.
• Excellent copywriting and tailoring tone to different brands.
• Curiosity about internet culture, fandoms and online communities.

Responsibilities

• Shape how brands appear across social and communities.
• Develop engaging, culturally relevant social content.
• Own reactive and proactive community management with brand voice.
• Identify creators and conversations where brands can participate.
• Build trusted client relationships and share social insights.
• Monitor trends and translate into opportunities for brands.
• Support day-to-day social planning and content calendars.
• Write sharp, platform-native copy.
• Collaborate with creatives, strategists and accounts to turn ideas into campaigns.

Skills

Agency experience

Client-facing experience

Social-first mindset

Community expertise

Strong social judgement

Copywriting skills

Cultural curiosity

Organisation

Collaborative approach

Proactive attitude

Job description

We believe in the power of populist creativity to help brands grow, and have done so for some of the world’s most iconic brands, including McDonald’s and Kellogg’s. We’re a truly integrated creative agency, where great ideas can live anywhere - and increasingly, that means social.

We’re looking for a Social & Community Manager who lives and breathes social. Someone who understands what makes people stop, engage, share and talk – and knows how brands can genuinely earn a place in those conversations.

This isn’t a role focused purely on publishing content or moderating comments. You’ll be at the heart of our clients’ social presence, combining strong social thinking, cultural awareness and community expertise to make our brands feel relevant, human and part of the conversation.

We’re particularly looking for someone with agency and client-facing experience who is comfortable working directly with clients, presenting ideas and recommendations, and collaborating with creative, strategy and account teams to deliver brilliant social work.

The Role

As our Social & Community Manager, you’ll help shape how our brands show up across social – from the content we put out, to the conversations we join and the communities we build.

You’ll be responsible for:

• Social Strategy & Thinking: Bring a strong understanding of social platforms, audiences and behaviours to help shape social approaches for our clients.
• Social Content: Work with creative and strategy teams to develop engaging, culturally relevant social content that feels native to each platform.
• Community Management: Own reactive and proactive community management across our brands, responding to comments and DMs with personality, care and the right tone of voice.
• Proactive Engagement: Look beyond our own channels to identify relevant creators, communities, cultural accounts and conversations where our brands can authentically participate.
• Client Relationships: Build trusted relationships with clients, confidently sharing social recommendations, insights, ideas and performance updates.
• Cultural & Social Listening: Stay close to what’s happening across social and culture – from emerging trends and conversations to changes in platform behaviour – and translate these into opportunities for our brands.
• Social Reporting & Insights: Monitor performance, audience sentiment and community behaviour, turning data and observations into clear learnings and recommendations.
• Social Planning: Support day-to-day social planning and content calendars, ensuring work is timely, relevant and aligned with wider brand activity.
• Copywriting: Write sharp, engaging, platform-native copy that feels natural to the audience and true to each brand.
• Creative Collaboration: Work closely with creatives, strategists and account teams to turn social opportunities into great ideas and campaigns.

What We’re Looking For

• Agency experience: You’ve worked in an agency environment and understand the pace, variety and demands of working across client accounts.
• Client-facing experience: You’re confident speaking to clients, presenting your thinking and building strong day-to-day relationships.
• Social-first mindset: Social is where you naturally look first. You understand platforms, communities, creators, trends and what makes content genuinely engage people.
• Community expertise: You understand that community management goes beyond moderation – it’s about building relationships, participating in culture and making brands feel human.
• Strong social judgement: You know what brands should say, when they should say it and, just as importantly, when they shouldn’t.
• Copywriting skills: You can write concise, engaging and culturally relevant copy that feels native to different platforms and audiences.
• Cultural curiosity: You’re naturally plugged into what’s happening online and understand how internet culture, fandoms and communities influence brands.
• Organisation: You’re comfortable managing multiple workstreams, deadlines and conversations at once, while remaining reactive to what’s happening in real time.
• Collaborative approach: You enjoy working with creatives, strategists, account teams and clients to develop and deliver great social work.
• Proactive attitude: You don’t wait for a brief to tell you what’s happening. You’re constantly spotting opportunities, conversations and ideas that could make our brands more relevant.

About Leo Burnett

We pride ourselves on a genuinely friendly and informal culture where everyone is invited. Our guiding principles are simple: be open, be generous, be curious.

We’re passionate about great ideas, great people and creating an environment where both can thrive. Leo Burnett London has consistently been recognised across UK and global creative awards, and we’re proud to work with some of the world’s biggest and most exciting brands.