Social Challenges Officer

Mind; Greater London; Hybrid; GBP 28,000 - 40,000; Full time

Job summary

Mind in London is seeking a SocialChallenges Officer to join our fundraising team. You will drive engagement and income through online fundraising challenges, delivering outstanding supporter experiences and guiding thousands of fundraisers toward exceeding their targets.

Based in our London office with a hybrid working arrangement, you will collaborate across teams to ensure compliant, effective campaigns and a positive supporter journey. DBS check is required.

Qualifications

• Experience in fundraising or income generation.
• Strong project management and communication skills.
• Data-driven decision making.
• Knowledge of Meta fundraising products such as Social Challenges and Celebration Fundraising.

Responsibilities

• Join Mind's fundraising team to drive engagement and income through online fundraising challenges.
• Deliver outstanding supporter experiences, helping participants feel motivated, supported and inspired throughout their fundraising journey while contributing to sustainable income growth.
• The post holder will manage and deliver social challenge fundraising activities, ensuring income and engagement targets are met or exceeded.
• Develop and optimise supporter journeys, creating personalised and insight-led communications that increase fundraising performance and drive supporter loyalty.
• Collaborate with internal teams and external partners to deliver successful campaigns and supporter experiences.
• Ensure fundraising activities are compliant with fundraising regulations, safeguarding, and data protection legislation.

Skills

Fundraising

Project management

Communication

Data-driven

Digital fundraising

Tools

Meta fundraising tools

Job description

National Mind Hybrid (Stratford - London)

Directorate

Income Generation

Contract Type

Fixed term full time

Closing Date

25 September 2026

About the team

We have big goals over the next few years.

We're going to be fighting for mental health in a way we never have before.

Together we'll be working to make sure everyone experiencing a mental health problem gets the support and respect they deserve.

Team information

Will you join us?

We're recruiting a SocialChallenges Officer to join Mind's Digital and Experiential Teamm within Mass Engagement Fundriasing. The team drives fundraising through a number of products, such as Social Challenges, Stream for Mind and our new Mind Walk and forms part of a wider Mass Engagament Team which is responsible for raising more than £23million. This role supports delivery of our succesful and growing SocialChallenges activity withresponsibility for driving a diverse and successfulportfolio, recruiting thousands of fundraisers and supporting them to exceed their fundraising goals.

Join us and join Mind's fight for timely access to great quality care for all.

Key duties and responsibilities

Join Mind's fundraising team to drive engagement and income through online fundraising challenges. You'll deliver outstanding supporter experiences, helping participants feel motivated, supported and inspired throughout their fundraising journey while contributing to sustainable income growth

The post holder will:

• Manage and deliver social challenge fundraising activities, ensuring income and engagement targets are met or exceeded
• Develop and optimise supporter journeys, creating personalised and insight-led communications that increase fundraising performance and drive supporter loyalty
• Provide exceptional supporter stewardship and customer care across a range of digital and offline channels
• Monitor campaign performance, analyse data and identify opportunities to improve engagement, conversion and income
• Support the planning and delivery of fundraising projects, ensuring activities are delivered on time, within agreed objectives and to a high standard
• Collaborate with internal teams, including Supporter Care and Data teams, as well as external partners and suppliers, to deliver successful campaigns and supporter experiences
• Ensure fundraising activities are compliant with relevant fundraising regulations, safeguarding requirements and data protection legislation
• Contribute to a positive, inclusive and collaborative working culture that reflects Mind's values and commitment to equity, diversity and inclusion

You’ll have experience in fundraising or income generation, strong project management and communication skills, a data-driven approach to decision making, and knowledge of Meta fundraising products such as Social Challenges and Celebration Fundraising.

This role will also require you to undergo a DBS check.

Hybrid working

Based in our London office with a hybrid working arrangement. Employees are expected to attend the office 2 days per week, with flexibility depending on business needs.

Mind's equity statement

Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria in the personal specification.